Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. PPC Strategies. B2B eCommerce Strategies for SEO.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. …and many other relevant data points. Demographics. Day of the week.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. Other Shopping and Search Ad Best Practices We Recommend to Reduce Spend.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

OCTOBER 6, 2021

You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. Plus, you don’t have to charge markup fees to cover those additional costs, so you can keep the prices low for your customers. The hiccup comes with marketing. Examples of D2C Brands. We live in a world of disrupters.

Subscription 252

Subscription eCommerce Marketing eCommerce Reference 252

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

Shipping Costs 173

Shipping Costs Leisure Electronics PPC 173

Algopix

FEBRUARY 22, 2024

With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. Brand Control: Private labeling grants sellers full control over their brand identity and customer experience. Profit Potential: Private labeling offers substantial profit potential.

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

BigCommerce

JULY 13, 2017

In fact, eBay has quite a few things going for it in comparison to other channels you might consider. That integration remains the industry’s only active native integration enabling you to increase sales by selling directly to eBay’s massive customer base, right from your BigCommerce control panel. It’s much easier to get set up on.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.

PPC 117

PPC SEO eCommerce Fashion 117

Inflow Insights

JUNE 26, 2020

One of the more frustrating aspects of being a client of an eCommerce marketing agency is feeling left in the dark about what work is being done and when it’s being done. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency. That strategy is potentially valuable to other clients.

PPC 78

PPC eCommerce SEO Definition 78

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy? Google Ads.

eCommerce 156

eCommerce PPC Social Media Channel 156

Inflow Insights

AUGUST 25, 2021

Create a customer service plan. Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Design visually compelling creative.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Prisync

JULY 19, 2017

Unfortunately, it is the case of many online retailers and eCommerce store owners. They find data and metrics too complicated, numbers are frustrating and the time they waste collecting it can be invested in other tasks. At the same time that they never realize that those new customers can be turned into loyal ones.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

Inflow Insights

MAY 1, 2020

A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics.

eCommerce 109

eCommerce PPC Marketing SEO 109

Omnisend

MARCH 21, 2021

Scaling the marketing arm of your business is a crucial step during these early days, and should go hand in hand with the growth of your sales team. As the word gets out about your product, you’ll have to entice your leads to make a purchase — hopefully creating loyal return customers along the way. Social media marketing.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Algopix

SEPTEMBER 26, 2023

What is a Market Gap? A market gap, also known as a gap in the market or white space, refers to an area within a specific industry or niche where there is unmet demand or an underserved customer segment. This is where market gap analysis comes into play.

eCommerce 129

eCommerce Marketing Social Media Supplies 129

Store Growers

JULY 14, 2023

Google Ads agencies are service providers that specialize in creating, managing, and optimizing Google Ads campaigns for other businesses. By hiring a good Google Ads marketing agency, you can rest assured that you’re getting the most out of your ad campaigns, and you can focus on developing your products and services.

Social Media 91

Social Media SEO PPC Management 91

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. Highly engaged business units achieve a 10% increase in customer ratings and a 20% increase in sales.”.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. There is a spend increase of 115% due to the success, and Transactions are up 323%, Revenue is up 182% and ROAS is up 31%: What can Google automate in terms of PPC? . Smart Shopping.

PPC 99

PPC eCommerce SEO Improvements 99

BigCommerce

MARCH 23, 2017

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. PPC advertising is equal parts art and science. In general, some of these strategies may cancel a couple others out. Visibility isn’t cheap.

PPC 408

PPC BigCommerce Recommendation Apparel 408

FastSpring

DECEMBER 18, 2020

Targeted selling: if a business is selling to other businesses that they would typically target offline. For these companies, the change to a B2B sales model means moving their customers to make their purchases online. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market.

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

DECEMBER 14, 2021

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns.

PPC 103

PPC Apparel eCommerce Merchant Services 103

ecomdash

DECEMBER 26, 2018

Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred. Enter affiliate marketing. By 2020, U.S.

eCommerce 108

eCommerce Marketing SEO PPC 108

Inflow Insights

NOVEMBER 11, 2021

To generate real growth for your online store, you should instead be asking which one to scale more than the other. So, how should you use these platforms together in your eCommerce marketing strategy? Google Ads (Shopping & Search). But, here’s the deal: It’s not an “either/or” situation. Here are the basics: Facebook Ads.

Social Media 125

Social Media eCommerce Recommendation Channel 125

Omnisend

APRIL 28, 2023

This just emphasizes how indispensable ecommerce has become. You can sell your products through your website, social media page, or any other online marketplace. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. And with mobile commerce , online selling is even more convenient.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

This just emphasizes how indispensable ecommerce has become. You can sell your products through your website, social media page, or any other online marketplace. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. And with mobile commerce , online selling is even more convenient.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

ROI Revolution

JULY 6, 2017

It’s important to determine what percentage of your traffic is coming from search engines, social channels, and any other places you advertise. This makes traffic monitoring one of the best key performance indicators to measure, as it tells you bundles about the strength of your online presence and marketing campaigns.

eCommerce 96

eCommerce PPC Download Improvements 96

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. What are long tail keywords, and why do eCommerce marketers ignore them? Or they will be a question the customer has, such as “control thermostat with smartphone.”. Does that sound familiar? Get in touch.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

Kissmetrics

OCTOBER 6, 2020

The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Algopix

AUGUST 10, 2020

2020 will be remembered as a remarkable year for eCommerce. As an eCommerce marketer, you need to identify shifting trends and adjust your business strategies accordingly. Amazon still maintains its dominant position in eCommerce, and it will undoubtedly continue to do so in the coming year.

eCommerce 78

eCommerce Channel PPC Gifts 78

Ecommerce Platforms

MAY 2, 2018

Kiri Masters and Julie Spear sit down with expert guests for high-level discussions about ecommerce strategies, trends, and innovations. Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. Ecommerce Evolution. Ecommerce MasterPlan.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Omnisend

APRIL 30, 2021

The market ranges from cheaper, trend-led, fast-fashion items to exclusive, bespoke pieces created with precious metals and gems. However, the jewelry ecommerce market remains relatively small ( around 5-10% of all sales , according to experts) in comparison to other fashion niches. Jewelry Ecommerce Trends.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Omnisend

MAY 18, 2021

In the past few years, CBD has dominated various industries, including health and beauty, food and beverages, and private markets. With the coronavirus pandemic, more and more customers are turning to ecommerce. Therefore, retailers need to work on offering these experiences at all of their customer touch points.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

BigCommerce

FEBRUARY 1, 2018

On the other hand, if they are not good writers, or are fully consumed with other revenue generating activities, it might be better to go with the next step. Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Shopping Signals

MARCH 16, 2023

When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). PPC campaigns can provide a quick boost of targeted visitors to your website, while SEO focuses on organic search rankings and building relationships with potential customers.

SEO 52

SEO eCommerce PPC Payment Services 52