BigCommerce

MARCH 3, 2017

But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. Let’s briefly talk about developing a content marketing strategy and how this will take your marketing efforts to the next level.

PPC 417

PPC eCommerce Social Media Blog 417

Omnisend

APRIL 30, 2021

Overall, the global jewelry market grows in value each year, with rings accounting for the greatest share of recent sales. The market ranges from cheaper, trend-led, fast-fashion items to exclusive, bespoke pieces created with precious metals and gems. This presents a huge opportunity for ecommerce growth in the jewelry sector.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Groove

JULY 16, 2024

Social media offers businesses like yours a perfect way to engage and interact with your customers. With more than two-thirds of Americans reporting that they use Facebook, you can see how many potential customers you can reach across the different platforms. On the other hand, it also advertises your product for you.

Social Media 195

Social Media eCommerce PPC eCommerce Marketing 195

BigCommerce

JULY 13, 2017

That integration remains the industry’s only active native integration enabling you to increase sales by selling directly to eBay’s massive customer base, right from your BigCommerce control panel. Nikole Smith, Office Manager & Customer Service Manager, Hawk Supplements. Nick Borrelli, Ecommerce Marketing Director, Nu Wave Marine.13%

BigCommerce 415

BigCommerce Multi-channel Channel Gifts 415

Groove

OCTOBER 3, 2024

With so many different marketing avenues and strategies that go into the recipe for success, it's not a surprise that owners are often left feeling a little overwhelmed. Thankfully, working with an experienced digital marketing company is a solution that can help. What is a Digital Marketing Company?

eCommerce 295

eCommerce Marketing Social Media PPC 295

Kissmetrics

SEPTEMBER 19, 2020

With ecommerce, the goals and desired outcomes are pretty straightforward. Your agency’s approach should be geared toward direct response marketing. You send customers a relevant message that’s designed to get them to do something — learn, subscribe, follow, or buy. They put customers first.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Klaviyo

DECEMBER 5, 2017

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. How’s that for a cliffhanger?

eCommerce Marketing 134

eCommerce Marketing eCommerce Marketing Merchant Services 134

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Groove

SEPTEMBER 19, 2024

There's a lot that goes into running a successful eCommerce store, and many store owners eventually find themselves needing a little help. With a full-service eCommerce agency, you get a one-stop shop that provides all of the services you need to build your online store and start attracting customers.

eCommerce 195

eCommerce Marketing B2B PPC 195

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Groove

JANUARY 4, 2021

Prior to working with Groove Commerce, Barron Designs had 4 individual websites dedicated to each product category. Each website was built using a custom platform, which became challenging when their team wanted to make a simple update to any of the sites. Groove Commerce is here to help! Simplifying The Account Structure.

Improvements 365

Improvements Recommendation PPC Shopping Carts 365

ROI Revolution

JUNE 3, 2020

In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term.

PPC 88

PPC SEO Mobile Automotive 88

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. How to Increase eCommerce Traffic. Content Marketing.

eCommerce 174

eCommerce PPC SEO Social Media 174

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. PPC Strategies. B2B eCommerce Strategies for SEO.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Retail TouchPoints

JULY 4, 2022

Increased Access to Insights In GA4, you’ll have more data and features at your disposal to make informed decisions about your ecommerce site, including: Unsampled data: According to Google, GA4 allows website owners to request unsampled data for creating explorations.

eCommerce 296

eCommerce SEO Recommendation Events 296

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

BigCommerce

DECEMBER 13, 2017

I’ve used the customer search term “Dr tobias multivitamin” and you can see there are 3 results: When I simply add my name “Bryan” to the search, there are no results because Dr. Tobias doesn’t have my name anywhere in their product listing – which is nice to know, I guess. Let me show you an example below. Conversions.

SEO 209

SEO Merchant Services Recommendation Document 209

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. Incorporating customer review system that supports UGC.

eCommerce 150

eCommerce PPC SEO Social Media 150

BigCommerce

NOVEMBER 28, 2017

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. “For Customers calling in for personalized orders are highly likely to purchase, and at a higher price point, too. Most Successful Cyber Week 2017 Tactics. Selling on Amazon.

BigCommerce 415

BigCommerce Merchant Services Small Business Retail Food and Beverages 415

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. 2) Utilize PPC advertising. Social media advertising also utilizes PPC models.

Social Media 167

Social Media Marketing PPC eCommerce 167

Kissmetrics

OCTOBER 6, 2021

Plus, you don’t have to charge markup fees to cover those additional costs, so you can keep the prices low for your customers. The hiccup comes with marketing. Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Warby Parker.

Subscription 252

Subscription eCommerce Marketing eCommerce Reference 252

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

BigCommerce

NOVEMBER 2, 2017

This post will teach you exactly how to do that, subsequently increasing sales, revenue, and customer loyalty. How to Drive Ecommerce Traffic and Convert Customers. AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. How to repeat that success.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

BigCommerce

JUNE 6, 2017

Retargeting is a cookie-based technology that displays custom advertisements to visitors who leave an online store without purchasing or performing another desired action. Different customers came to the site for different reasons. Lumping all these customers into one group is a big mistake. They visited different pages.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Ecommerce Platforms

MAY 16, 2022

Are you looking for a cloud-based marketing automation solution for your business? Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? There are many types of marketing automation solutions, but how do you identify the one that best fits your business needs? Data Cloud.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy? Google Ads.

eCommerce 156

eCommerce PPC Social Media Channel 156

Retail TouchPoints

APRIL 13, 2021

Google (and your customers) want sites to load as fast as possible, but the aforementioned characteristics of online stores can make this hard to achieve. Your customers want great visual content to learn about your products, but massive images and videos will slow down your page load speed. Improve your site loading speed.

SEO 226

SEO Improvements Mobile Recommendation 226

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Need some simple graphic design help for a logo, PPC banner or social media ad? Ruthie Berber, Co-Marketing Manager, Yotpo. Get design help on the cheap.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Kissmetrics

AUGUST 8, 2017

They’re not as powerful as marketers like to think. In other words, consider how your ideal customers use search engines to answer their questions and needs. Just know that, as it’s been since the dawn of computers, custom scripts do quite a bit of heavy lifting when it comes to sorting data. What to do about the mistake?

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements Marketing 240

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales. Option 2: The Bird’s Eye View.

PPC 117

PPC SEO eCommerce Fashion 117

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

Shipping Costs 173

Shipping Costs Leisure Electronics PPC 173

BigCommerce

SEPTEMBER 26, 2017

If only ecommerce customers arrived on your website in so linear a fashion. Solve uncertainties in advance by answering any questions your customers may have. ‘Do Your customers need to know everything about the purchase as soon as they can in their buying journey! “Do you have a specific landing page for that?”.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419