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4 Reasons to Invest in Custom Retail Lighting Schemes

Retail TouchPoints

As commercial real estate costs rise and ecommerce continues to challenge physical retail stores, it is increasingly important to invest in thoughtful custom lighting designs. Bright, warm lighting is often used to create an inviting atmosphere, encouraging customers to linger and explore.

Customer 254
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Dive Into Moments-Based Marketing At CX North America

Forrester eCommerce

Take Netflix, for example: its investor FAQ page explains that its competition is not merely other streaming services, but also other leisure activities like reading a book. When it comes to vying for consumers’ attention and share of wallet, brands face an increasingly varied mix of competitors.

Leisure 311
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Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla , which helps marketers discover, manage and display authentic, influential visuals across all their marketing touch points via its AI-powered user-generated content (UGC) platform and asset manager.

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Lola’s Cupcakes to Open New Store Outside Greenwich Market

365 Retail

Lola’s Cupcakes has announced the upcoming opening of its newest London store, located just outside the iconic Greenwich Market at 11 Durnford Street, SE10 9BF. The store layout has been thoughtfully curated to cater to both quick visits and leisurely moments, providing a versatile space for customers to enjoy. The new 800 sq.

Leisure 62
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Retailer Lessons from iGaming Companies

Retail TouchPoints

iGaming companies typically have minutes at most, and usually only seconds, to retain or lose a customer. If an iGaming company doesn’t respond to a gamer’s quirks, likes or dislikes in a matter of moments, that “customer” will move to an iGaming company that does respond. There is no leisurely browsing as in retail.

Retail 307
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MAPIC 2024: Retail Innovation, Investment Trends, and Urban Regeneration Take Centre Stage

365 Retail

LeisurUp: Integrating Leisure and Retail A key highlight of MAPIC 2024 was LeisurUp , the dedicated space for leisure and immersive experiences. This growing segment aims to integrate entertainment into retail environments, creating dynamic destinations that draw footfall and enhance customer engagement.

Leisure 62
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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. As a result, shopping during this period is not merely a leisure activity but a cultural norm. Here’s why.

Marketing 268