Retail TouchPoints

JANUARY 8, 2025

According to Gartner, more than three-quarters of supply chain leaders are being asked to improve their customer experience (CX) strategies. A customer-centric approach to supply chain management is challenging; it requires a deep understanding of consumer expectations and behaviors, not just today but also for the foreseeable future.

Supplies 279

Supplies Consumer Shipping Costs Multi-channel 279

Kissmetrics

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer 350

Customer eCommerce Multi-channel Channel 350

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Retail TouchPoints

JULY 22, 2024

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. Personalization is a top priority at Macy’s, all the way up to our CEO,” said Bennett Fox-Glassman, SVP of Customer Journey at Macy’s in an interview with Retail TouchPoints.

Customer 274

Customer Multi-channel Omnichannel Channel 274

Retail TouchPoints

DECEMBER 27, 2024

But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Retailers must reflect this diversity in their marketing. Theyve grown up with devices in hand, and social media is their base of operations.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Marketing 262

Marketing Social Media Customer Recommendation 262

Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. So holidays are a huge deal for retail.

Multi-channel 298

Multi-channel Marketing Retail Channel 298

Retail TouchPoints

JUNE 28, 2023

Under Armour has named long-time Marriott executive Jim Dausch as its new Chief Customer Officer (CCO), effective July 24, 2023. In addition to modernizing the brand’s digital go-to-market strategy and DTC model and transforming its supply chain organization, Browne served as interim CEO from June 2022 to February 2023.

Multi-channel 279

Multi-channel Customer Supplies Apparel 279

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

Customer 299

Customer B2C Multi-channel Omnichannel 299

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Leveraging affiliate channels. Four of these strategies include: 1.

PPC 261

PPC Marketing Merchant Services Multi-channel 261

Kissmetrics

FEBRUARY 15, 2021

This is where social media marketing shortcuts can prove useful. Why Are Social Media Marketing Shortcuts Helpful? There are numerous benefits of successful social media marketing. That’s where social media marketing shortcuts come in handy. Good vs. Bad Social Media Marketing Shortcuts. Far too many of us do it.

Social Media 358

Social Media Marketing Multi-channel Channel 358

BigCommerce

OCTOBER 20, 2017

customers get the same level of quality and service. personalized customer pricing. To help you navigate these changes, here are some of the latest B2B ecommerce trends we’ll cover in this piece: Focus on New Customer Acquisition. Integrate Your Systems for Multi-channel Selling. LTL shipping. Clarion Safety.

B2B 251

B2B eCommerce Payment Services Multi-channel 251

Kissmetrics

MARCH 8, 2021

Which is just one of the reasons SMS marketing no longer sucks. Most online marketers laugh at the idea of SMS marketing because they think it’s more regulated than email marketing. Meanwhile, SMS marketing is lurking in the background, waiting for you to capitalize on it. The Many Advantages of SMS Marketing.

Payments 354

Payments Marketing Payment Services Mobile 354

Kissmetrics

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. At least, until we can figure out how to solve this as marketers.

Marketing 279

Marketing Multi-channel SEO Channel 279

Retail TouchPoints

APRIL 10, 2025

Sephora has entered a multi-year partnership with the WNBAs Golden State Valkyries , the leagues newest team, that include naming rights to the teams performance center in Oakland, Calif. in a statement.

Multi-channel 147

Multi-channel Social Media Games Channel 147

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 And the quality of customers acquired through influencer marketing is also better.

Marketing 419

Marketing Social Media Blog Recommendation 419

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call. And yes, customers are noticing.

Customer 278

Customer Multi-channel Channel Customer Experience 278

Kissmetrics

JULY 27, 2021

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers. Set goals for your campaign.

Multi-channel 309

Multi-channel Channel Reference Management 309

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

BigCommerce

DECEMBER 13, 2017

Why mobile matters most – 70% of Amazon customers made purchases on Amazon’s mobile site – and how to optimize for it. What The Mountain has to do with Amazon customer review legend – and how you can jump start your own with a simple email. A few include: Andrew Tjernlund, Multi-Million Dollar Merchant and Amazon Consultant.

Definition 420

Definition Merchant Services Multi-channel Books 420

Retail TouchPoints

JUNE 30, 2023

We are a company all about relationships because that’s what our customers are celebrating when they buy from us — all the relationships in their lives. The Pulse” has proven so successful that Jim and Chris are now entering their third year of letter writing, and it has been a major catalyst for personal connection with our customers.

Customer 277

Customer Workshop Gifts Multi-channel 277

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition? including CCPA.

Multi-channel 246

Multi-channel Customer Social Media Retail 246

Retail TouchPoints

MAY 16, 2024

Launched a little over three years ago to drive more value for both the Walmart business and its suppliers, Walmart Luminate gives the retailer’s suppliers access to transaction, supply chain and shopper behavior data so they can better understand customer expectations and optimize their digital and physical retail strategies.

Merchant Services 277

Merchant Services Multi-channel Subscription Omnichannel 277

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Why is customer retention so important?

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Retail TouchPoints

JULY 25, 2022

The solution is designed to provide the visibility and insights needed by the supplier’s growing multi-channel businesses, including independent retailers, ecommerce and chain retail channels. With the help of enVista, we selected the GAINS platform after a thorough market evaluation.”.

Multi-channel 278

Multi-channel Supplies Channel eCommerce 278

365 Retail

JANUARY 9, 2025

In the fast-paced world of ecommerce, where growth and scalability define success, email marketing remains one of the most critical tools for driving customer engagement and revenue. According to Business Dasher, customers who receive email offers spend 138% more than those who dont.

Shopify 98

Shopify eCommerce Multi-channel Social Media 98

BigCommerce

JULY 13, 2017

For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. That’s not measly amount of cash –– not even for multi-million dollar online stores. That’s not measly amount of cash –– not even for multi-million dollar online stores. It’s much easier to get set up on.

BigCommerce 415

BigCommerce Multi-channel Channel Gifts 415

BigCommerce

OCTOBER 10, 2017

As an ecommerce business owner, you know that your holiday email marketing strategy is important. But with so much going on, it can seem like the days are just dropping away — and taking your customers with them. Most brands start planning their holiday email marketing campaigns in September, meaning you may already be behind.

Shipping Costs 407

Shipping Costs X-cart Marketing BigCommerce 407

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Optimizely

AUGUST 15, 2018

As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Retail TouchPoints

JULY 19, 2021

The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. With relocation expenditures in this country exceeding $150 billion , retail marketers keep a close eye on new mover buying trends. Strategic Counsel is Paramount.

Marketing 264

Marketing Retail Multi-channel Events 264

Retail TouchPoints

JULY 7, 2023

With its new “Amazon antidote,” a multi-faceted Amazon distribution strategy, the company has helped brands see an average lift of 88% on the site within the first year. Having a presence there and being able to connect with so many more customers through the platform is just one massive advantage.”

Shipping Costs 276

Shipping Costs Customer Multi-channel Consumer 276

Steve Dennis

DECEMBER 30, 2024

With a few exceptions, valuations for most high profile “disruptor” brands have collapsed and many are now turning to wholesale channels to expand their reach and lower customer acquisition costs. There is simply too much multi-line retail capacity chasing too little demand, along with poor growth prospects.

Retail 167

Retail Multi-channel Department Stores eCommerce 167

Groove

APRIL 12, 2024

Integrating Multi Storefront BigCommerce The BigCommerce multi store integrates seamlessly with your Groove Commerce websites. Multi Storefront BigCommerce Features The best feature of BigCommerce MultiStorefront is the ability to create multiple native storefronts in one control panel. Manage customer login for each storefront.

BigCommerce 295

BigCommerce Multi-channel Social Media Accessories 295

Kissmetrics

DECEMBER 9, 2022

You don’t have time to run the business and still email every single customer after they purchase your product. Thankfully, to continue nurturing your relationships with your customers and maintain your business, there’s marketing automation. In fact, more than 50% of companies are using marketing automation.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Retail TouchPoints

SEPTEMBER 22, 2022

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. From 2019 to 2021, the Luxury Pavilion has seen its customer base grown by more than 150% and sales have increased nearly 300%.

White Paper 262

White Paper Customer Multi-channel Fashion 262

BigCommerce

MAY 1, 2018

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. Due to the ease of creating and maintaining an ecommerce shop, as well as the rise of micro-brands, today’s market is riddled with cutthroat competition and decreased customer loyalty.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412