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Market options have been opening up for both publishers and players in the mobile games industry thanks to shifting laws and regulations around the world. Because of these developments, mobile game companies are investigating more options for monetizing their games than just the App Store or Play Store. More details on those below.)
Setting up a web shop for players to buy subscriptions or in-game items outside of mobile app marketplaces is a great way to create additional revenue streams for your game while saving on steep marketplace fees. There are solutions that make this process much easier — more on that below.) What Is a Gaming Payment Gateway ?
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
FastSpring is proud to announce a partnership with Nexus , a leading platform for supporting content creators and monetizing games, where both companies have joined forces in order to help game publishers materially grow profits with their own creator-powered, custom designed, and hosted web shops.
the future of monetizing your game direct to consumer looks brighter than ever. That said, you might be wondering what strategies work within the confines of today’s rules and if it’s even possible to earn 50% or more of your game’s revenue through D2C. With changes to legislation in the EU and lawsuits in the U.S.,
Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Our job as marketers is how to keep them in it, and they will choose when to buy.” Our job as marketers is how to keep them in it, and they will choose when to buy.”
That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. Embedded finance has become big business: McKinsey estimated that the sector reached $20 billion in revenue in the U.S. Denise Leonhard, VP and GM, Venmo.
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Note: FastSpring provided support regarding alternative payment methods in the case. 1 of this year, Google “won’t be able to require apps to use its billing system or tell customers that they can download apps elsewhere and potentially for cheaper.” Already using a merchant of record to monetize your game directly to consumers?
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How D2C monetization strategies differ between free-to-play and premium games. About David Vogelpohl David Vogelpohl is the CMO at FastSpring, a platform that enables direct to consumer (D2C) monetization for video games and other digital products. Listen or watch below!
FastSpring is thrilled to announce our participation in gamescom asia, a premier event that offers unparalleled business opportunities both within and beyond Southeast Asia. At FastSpring, we’re more than just a payment provider — we’re your partner in growth. Go D2C with confidence. Where to Get Tickets Still need tickets?
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