Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 278

Marketing Social Media Consumer Events 278

Retail TouchPoints

OCTOBER 17, 2024

Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the debut of a platform to scale its creator marketing efforts and a multi-year partnership with the Chicago Bulls that will include events, in-store activations and behind-the-scenes content. ”

Games 288

Games Social Media Presentation Events 288

Forrester eCommerce

JULY 8, 2021

Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model. These six vectors are not mutually exclusive, […].

Social Media 535

Social Media Channel Technology Customer 535

Groove

NOVEMBER 7, 2024

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. This gives your business the ability to customize its messaging based on the specific channel.

Multichannel 383

Multichannel Omnichannel eCommerce Channel 383

Retail TouchPoints

NOVEMBER 29, 2024

for every $1 spent on influencer marketing, one study found. China’s pandemic lockdowns were both more extreme and longer-lasting, and they proved to be social commerce rocket fuel. South Koreans enjoy blazing digital infrastructure and high social media engagement through platforms such as KakaoTalk and Naver Shopping.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

NOVEMBER 26, 2024

A “secret” fourth tier is unlocked for the brand’s most loyal customers, giving them the chance to win exclusive products and experiences. The new program also rewards shoppers for non-transactional engagement, such as referring friends, social media activities, and writing reviews.

Social Media 288

Social Media Gifts Omnichannel Reference 288

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

Social Media 321

Social Media Magazine Consumer Payment Services 321

Retail TouchPoints

OCTOBER 17, 2024

As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and customer service. Farfetch uses a generative AI tool called Phrasee to improve its email marketing campaigns.

Retail 308

Retail Customer Data Social Media Technology 308

Groove

OCTOBER 22, 2024

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems.

eCommerce Platforms 333

eCommerce Platforms Omnichannel Online Retail Multi-channel 333

Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Retailers must reflect this diversity in their marketing.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

ROI Revolution

APRIL 9, 2025

Social media advertising is always changing with new tech and shifting user trends. Advertising on these platforms could be right for you if you can produce frequent, short-form videos that potential customers will find intriguing. This is exactly what platforms like TikTok, Instagram, and YouTube aim to do.

Social Media 78

Social Media Presentation Fashion Jewelry 78

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. Our target demographic is so wide, and we always think of our customer as someone who isn’t just trying to fulfill a need.

Social Media 296

Social Media Gifts Omnichannel Consumer 296

Groove

OCTOBER 9, 2024

With an optimized email marketing customer journey, you can guide and nurture a potential buyer from the first interaction all the way to the purchase. But crafting an email marketing journey that's designed to deliver conversions isn't always a simple task. What Is an Email Marketing Customer Journey?

Marketing 364

Marketing Customer Customer Retention Recommendation 364

Retail TouchPoints

DECEMBER 9, 2024

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. Consumers now prioritize how a product can immediately fit into their lifestyle, with social content shaping their choices.

Consumer 277

Consumer Social Media Fulfillment Shipping Costs 277

Retail TouchPoints

JANUARY 13, 2025

AI Use Cases Span Marketing, Service and Merchandising However, AI also has the potential to influence different retail functions and teams, from marketing to store design and supply chain. Physics AI and the Opportunity for Global Supply Chains John Furner, President and CEO of Walmart U.S. ,

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

OCTOBER 15, 2024

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

Marketing 295

Marketing Travel Consumer Other 295

Retail TouchPoints

APRIL 10, 2025

When brands like Target and Amazon announced they would deprioritize company DEI efforts, social media erupted with boycott threats and planned blackouts. Conversely, companies like Costco doubled down on DEI efforts , and social media feeds became filled with consumers signing up for memberships.

Consumer 147

Consumer Social Media Retail Marketing 147

Retail TouchPoints

FEBRUARY 12, 2025

Dicks Sporting Goods is expanding its Dicks Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join. Applications close on Feb.

Sporting Goods 257

Sporting Goods Social Media Consumer Gifts 257

Retail TouchPoints

NOVEMBER 26, 2024

However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. That goes for customer relationships as well. Certainly, the price is high among them. And comfort is important.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 299

Marketing Customer Social Media POS 299

Groove

OCTOBER 5, 2024

If you're looking to drive more sales for your eCommerce store, suffice it to say that eCommerce SMS marketing is a powerful avenue to explore. Understanding SMS for eCommerce SMS marketing for eCommerce involves sending targeted marketing messages via text to your audience of SMS subscribers.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In the world of retail, the importance of customer retention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Retail TouchPoints

OCTOBER 30, 2024

22, 2024 True Religion prioritized these cities based on consumer demand and is “augmenting our online business with stores in select markets that allow our shoppers to experience the brand in-person,” True Religion CEO Michael Buckley told Retail TouchPoints. “ opening on Nov. 8, 2024 Kings Plaza in Brooklyn, NY, opening on Nov.

Social Media 287

Social Media Omnichannel Apparel Marketing 287

Retail TouchPoints

DECEMBER 6, 2024

That is why Carters, the baby and childrens retailer behind Carters, OshKosh BGosh, Little Planet and Skip Hop , recently implemented a fresh direction and approach that spans marketing, product development and even store design. Reimagined marketing creative and campaigns that authentically demonstrate the new realities of modern parenthood.

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

NOVEMBER 12, 2024

With a quick click on a smartphone, these customers have accessed hidden content, exclusive deals and lightning-fast checkouts. QR codes offer a powerful solution, enabling brands to streamline transactions, provide instant product information and cultivate deeper customer relationships. The result?

Gifts 275

Gifts Magazine Information Social Media 275

Retail TouchPoints

DECEMBER 9, 2024

The trend is being fueled in part by the popularity of social media unboxing and haul trends, but also by an increased desire from consumers for experiences following the forced isolation of the COVID years. In fact, marketing agency Empower said its seen a 90% increase in consumer interest in the advent calendar category since 2020.

Small Business Retail 272

Small Business Retail Shipping Costs Gifts Social Media 272

Forrester eCommerce

JANUARY 24, 2024

Social media platforms are under fire for their failure to protect children against a wide range of issues, including mental health concerns and sexual exploitation. This will be the main topic at a January 31 US Senate hearing, where the CEOs from Meta, X, TikTok, Snap, and Discord will testify on what they’re doing — […]

Social Media 259

Social Media B2C Marketing Customer 259

Retail TouchPoints

MAY 27, 2024

A look at the mindset of the online shopper relative to customer service should remind every retailer that they are only as good as their current interaction. Online shoppers focus on current needs, as only 12% consider prior interactions with customer service reps important when using online customer service.

Customer 285

Customer Live Chat Social Media eCommerce 285

Retail TouchPoints

MAY 2, 2024

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% These brands have integrated top-up cards into their payment methods, attracting a broader customer base, including those without access to traditional banking services. Consumers value the convenience these offer.

Customer Retention 278

Customer Retention Payment Services Gifts Marketing 278

Retail TouchPoints

NOVEMBER 25, 2024

I also was doing all our social media, posting about every store that wanted to carry Bogg Bag, and sharing the best places for people to get them. I visit them, and we text about what’s hot in the market, what new colorways they’re seeing. Vaccarella: Organic social has been key. This is just the beginning!

Social Media 275

Social Media Small Business Retail Sporting Goods Leisure 275

ROI Revolution

NOVEMBER 8, 2024

If you are a marketer in 2024, you have probably been hearing and talking about user generated content for quite some time. With the current value of UGC, does brand-produced content still have a place in well-guided marketing strategies? It may be taking over your creative calendar this year, and that trend is not likely to stop.

Marketing 142

Marketing Social Media Consumer Channel 142

Groove

DECEMBER 5, 2024

HubSpot is well-known among business owners, entrepreneurs, and marketing professionals. As an all-in-one solution for inbound marketing, sales, and customer service, it checks a lot of boxes, but you may not recognize the full extent of what it has to offer. In 2010, they published a book called “Inbound Marketing.”

eCommerce 293

eCommerce Marketing B2B Management 293

Retail TouchPoints

FEBRUARY 26, 2025

When customer data is exposed in a cyberattack, criminals can use it to commit fraud. Fraudsters can steal employee credentials to expose customer data. Both kinds of incidents affect the bottom line and both can impact the companys image with customers. Supplier cybersecurity. Vendor communication.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Retail TouchPoints

DECEMBER 17, 2024

Our customers look to Davids for all things wedding and planning, and Pearl Media Network will now allow advertisers to authentically capture our audiences, tapping into consumers during the household formation a true first for the industry, said Elina Vilk, Chief Business Officer at Davids Bridal in a statement. .

Social Media 246

Social Media Gifts Consumer Retail 246

Retail TouchPoints

NOVEMBER 1, 2024

This branding isn’t just about appealing to customers but also is a way to attract top-notch employees as an employer. A strong employer brand is an asset in the highly competitive retail job market, helping companies stand out and hire the best candidates.

Retail 276

Retail Social Media Management Improvements 276

Retail TouchPoints

NOVEMBER 1, 2024

Brands and retailers are investing extensively in their influencer marketing strategies — and in many cases they are not only diversifying the types of creators they partner with but the vehicles they use to tell stories. billion in 2023; Affiliate marketing: $1.1 billion in 2023; Affiliate marketing: $1.1 billion by 2030.

Social Media 293

Social Media Arts Subscription Technology 293

Groove

FEBRUARY 18, 2024

You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. Email and SMS Marketing Email has been around nearly as long as the Internet itself, but it remains one of the most effective ways to reach an audience and keep them engaged over the long haul.

Shopify 284

Shopify Marketing Social Media SEO 284