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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

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How Dick’s Sporting Goods Fights Premium Sneaker Diversion with its Mobile App

Retail TouchPoints

The customer-facing mobile app for Dicks Sporting Goods has traveled a long way since its debut in 2021. Its important for us to do everything in our power to get those shoes, to customers, he added. These customers receive an alert that they can either get the shoes shipped to them or pick them up in a brick-and-mortar store.

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SVP Reveals How Tractor Supply Assesses Tech to Power ‘Legendary’ Service Experiences

Retail TouchPoints

A key aspect of Tractor Supply Company s brand mission is providing legendary customer service. Whether customers decide to shop online, use the mobile app or are face to face with an associate, Tractor Supply offers a number of tools that enable inventory visibility, seamless service and fast checkout. They live Life Out Here.

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How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers

Retail TouchPoints

The Cozy Earth marketing team sought a direct, personalized way to reach and serve customers across channels that aligned with the various buying journeys shoppers could embark on with its different product lines. However, like many brands, it also found that traditional channels were getting more crowded and expensive.

Customer 260
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50 Tests You Should Know for Website Optimization

Continuous optimization is the key to digital customer experience success. AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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The Home Depot Launches New Suite of Gen AI Tools for Customers

Retail TouchPoints

The Home Depot has unveiled Magic Apron, a proprietary suite of generative AI tools designed to help customers with their home improvement needs and projects. Magic Apron is available 24/7 on homedepot.com and the Home Depot mobile app. Magic Apron can answer key questions and provide how-to instructions, product suggestions and more.

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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

With tools like AI, predictive analytics, and robust eCommerce platforms, businesses can streamline operations, expand their reach, and deliver superior customer experiences. Enhanced Customer Experience : Self-service portals and personalized recommendations empower B2B buyers to make informed decisions without delay.