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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

Mobile 290
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Addressing Emerging Threats to Mobile Payments: Securing Ecommerce Through SDK Protection

Retail TouchPoints

The rapid adoption of mobile apps has led to a similar boom in mobile commerce, leading mobile brands to quickly adopt payment Software Development Kits (SDKs) to add functionality quickly and efficiently. As mobile commerce increases, so do cyberattacks.

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It’s Time to Embrace Mobile-First Retail

Retail TouchPoints

After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. But cookie-based targeting revolutionised the landscape, empowering marketers to reach potential customers across the vast expanse of the internet.

Mobile 283
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What’s New In Indian Mobile Banking In 2024?

Forrester eCommerce

In an era, where people have started doing everything on their phone: is your bank’s mobile app evolving at the pace of your customers’ expectations? Our latest Digital Experience Review of Indian mobile banking apps is just out. In […]

Banking 195
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50 Tests You Should Know for Website Optimization

Continuous optimization is the key to digital customer experience success. AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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Rogers & Hollands Boosts Customer Service With Mobile POS System

Retail TouchPoints

The retailer has utilized the mobile system to improve service efficiency and give its associates access to each customer’s transaction history, wish lists and preferences so that they can provide more personalized shopper interactions. BTM Global led the implementation.

POS 273
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Tom Tailor Enhances Mobile Customer Experience With New App

Retail TouchPoints

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Through the app, Tom Tailor customers may access the retailer’s entire catalog across categories including apparel and accessories for men, women and children, in addition to its home collection.

Mobile 289