Remove Customer Remove Mobile Remove Multi-channel
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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

With tools like AI, predictive analytics, and robust eCommerce platforms, businesses can streamline operations, expand their reach, and deliver superior customer experiences. This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Resilience is Key as Payments Acceptance becomes Mission-Critical

Retail TouchPoints

If a retailer is unable to accept a digital payment, the customer gets a dreadful user experience; it can result in revenue loss, customer dissatisfaction, damage to brand reputation and potentially regulatory intervention. A multi layered, end-to-end approach is essential. That is why resilience is so crucial.

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4 Ways Retailers can Connect with Gen Z

Retail TouchPoints

But more so than return policy, were finding out that the key to connecting with this generation is in a seamless multi-platform shopping experience. With Gen Zs preference for mobile shopping, optimizing websites and apps for mobile users is critical. But how they use these platforms matters.

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Exclusive: How E.l.f. Beauty Scored Big After the Super Bowl with Roku

Retail TouchPoints

turned to one of advertising’s most powerful new channels — connected TV (CTV). resulting in a double-digit increase in message association and more click-throughs than its other channel investments. “The theme of the ad was, ‘It’s a crime to overpay,’ and our goal was to go far beyond just one 30-second spot at the Super Bowl.”

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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Today, many web-based companies can engage in highly targeted campaigns and track consumers as they progress from interested leads to long-lasting loyal customers.

Customer 350
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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? Are new customers coming back for more?

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