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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life. Enter: mobile marketing.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. Many systems can now identify sales trends, understand customer behavior and gauge employee performance. POS systems are now at the forefront of customer engagement,” said Bond. “POS

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A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

Retail TouchPoints

But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems. The attack exfiltrated data from more than 500 million customers, including phone numbers, email addresses, credit card numbers and event tickets.

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Resilience is Key as Payments Acceptance becomes Mission-Critical

Retail TouchPoints

If a retailer is unable to accept a digital payment, the customer gets a dreadful user experience; it can result in revenue loss, customer dissatisfaction, damage to brand reputation and potentially regulatory intervention. That is why resilience is so crucial. How to Increase Resilience?

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Rogers & Hollands Boosts Customer Service With Mobile POS System

Retail TouchPoints

The retailer has utilized the mobile system to improve service efficiency and give its associates access to each customer’s transaction history, wish lists and preferences so that they can provide more personalized shopper interactions. BTM Global led the implementation.

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Turn Your Store Associates into Superheroes with These Four POS Capabilities

Retail TouchPoints

When your store is full of associates who love the brand and live it, they will draw in customers. They need to keep track of what’s new, what’s unique to their location and what just went on sale. All the ways they need to serve customers? Well, let’s start with customer data. We want them to be brand ambassadors.

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