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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life. Enter: mobile marketing.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. Many systems can now identify sales trends, understand customer behavior and gauge employee performance. POS systems are now at the forefront of customer engagement,” said Bond. “POS

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

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Sainsbury’s Upgrades POS with Mobility, Personalized Promotions

Retail TouchPoints

With the new platform, associates will be able to approve transactions remotely via tablet devices, and self-checkout systems powered by AI will deliver personalized promotions tailored to each customer.

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WSS ‘Untethers’ Associates with New Mobile POS System

Retail TouchPoints

Athletic retailer WSS , which is owned by Foot Locker , will deploy the Aptos One mobile POS solution across its more than 100 U.S. Building authentic relationships with our customers is core to who we are at WSS,” said Sarah Derba, Senior Director for Information Technology at WSS in a statement.

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Rogers & Hollands Boosts Customer Service With Mobile POS System

Retail TouchPoints

The retailer has utilized the mobile system to improve service efficiency and give its associates access to each customer’s transaction history, wish lists and preferences so that they can provide more personalized shopper interactions. BTM Global led the implementation.

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Vitamin Shoppe Deploys Mobile-First POS and Unified Promo Solutions

Retail TouchPoints

The Vitamin Shoppe will update its point-of-sale and promotions capabilities chainwide with solutions from Jumpmind. The retailer will deploy Jumpmind Commerce, a cloud-native, mobile-first POS solution, and Jumpmind Promote, for unified promotions across both physical and digital experiences.

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