Optimizely

SEPTEMBER 20, 2018

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. Here’s how to create a seamless B2C omnichannel communication strategy for your brand.

B2C 225

B2C Omnichannel Multi-channel Channel 225

Retail TouchPoints

JULY 22, 2024

While capabilities vary, the benefits are clear: according to research from Deloitte Digital , brands that excel at personalization are 48% more likely to exceed their revenue goals, and 71% more likely to report improved customer loyalty, than their low-maturity peers.

Multi-channel 274

Multi-channel Customer Omnichannel Channel 274

Optimizely

JULY 5, 2018

Even worse, these ineffective workflow diagrams are almost impossible to integrate into a full omnichannel marketing strategy. The many branches only apply to emails, leaving out your paid ads, push notifications, and other interconnected marketing channels in the process. Lack of cross-channel visibility. …and so on.

Omnichannel 218

Omnichannel B2C Multi-channel Channel 218

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

JANUARY 13, 2021

Even retailers earning high marks for omnichannel enablement remain far from invincible, however, and others can build and even improve on what has already been done. Any retailer can stand out by meeting shoppers’ needs across channels, especially in aspects where others are falling short.

Other 312

Other Customer Experience Omnichannel Customer 312

Retail TouchPoints

MAY 16, 2024

Launched a little over three years ago to drive more value for both the Walmart business and its suppliers, Walmart Luminate gives the retailer’s suppliers access to transaction, supply chain and shopper behavior data so they can better understand customer expectations and optimize their digital and physical retail strategies.

Merchant Services 277

Merchant Services Multi-channel Subscription Omnichannel 277

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? Are new customers coming back for more?

Customer 299

Customer B2C Multi-channel Omnichannel 299

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call. And yes, customers are noticing.

Customer 278

Customer Multi-channel Channel Customer Experience 278

Wiser

JANUARY 30, 2025

The New Consumer Journey: Navigating Multiple Channels Todays consumers seamlessly navigate between online, mobile, and in-store shopping channels, with 49% seeking a more cohesive experience across these touchpoints. Consistency across online and in-store channels builds trust and prevents hesitation.

Omnichannel 78

Omnichannel Shipping Costs Retail Multi-channel 78

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Why is customer retention so important?

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Retail TouchPoints

MAY 20, 2022

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. Loyalty to those stores used to be 100% — a top customer would go to Neiman Marcus for everything and not go anywhere else. And earn his stripes he has.

Omnichannel 275

Omnichannel Department Stores BigCommerce Fashion 275

Retail TouchPoints

JUNE 28, 2023

Under Armour has named long-time Marriott executive Jim Dausch as its new Chief Customer Officer (CCO), effective July 24, 2023. The retailer also has promoted Danny Miles to EVP, Chief Technology Officer and announced the departure of current COO Colin Browne and Chief Product Officer (CPO) Lisa Collier.

Multi-channel 279

Multi-channel Customer Supplies Apparel 279

Retail TouchPoints

JULY 18, 2024

Today’s retail workers almost need to have superpowers — moving as fast as The Flash would be helpful given how many different tasks a retail worker performs each day — but adaptable, multi-purpose solutions can provide that extra burst of needed speed. They could ask a customer, ‘You bought this item online yesterday, do you like it?’

Customer Experience 278

Customer Experience Customer Retail Workshop 278

Retail TouchPoints

JULY 13, 2022

99 Cents Only Stores is launching a new app to enable connected in-store shopping experiences with multi-language capabilities at all 382 locations in California, Texas, Arizona and Nevada. Swiftly will also create new revenue streams for us through enhanced connections between customers and leading national brands directly in our app.”.

Omnichannel 264

Omnichannel Payments Multi-channel Retail 264

BigCommerce

JUNE 1, 2017

Ship products to customers in a timely manner. Inventory ties into every element of your store, from supply, to warehousing , to order fulfilment and customer satisfaction. We looked at sales by channel, per period, turn, costs, profit per product, and average product lifespan. Optimizing it can help you to: Save money.

Management 412

Management Shipping Costs Multi-channel BigCommerce 412

RTP blog

JANUARY 9, 2019

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels.

Omnichannel 150

Omnichannel Multi-channel Channel eCommerce 150

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Retail TouchPoints

APRIL 29, 2024

They offer the chance to deliver a better mobile experience, more deeply engage with customers and a touch point through which to gather additional intel on consumers’ behavior and preferences. That’s a customer base worth nurturing, and that’s exactly what the AllSaints app is meant to do. Brand apps are a tough needle to thread.

Customer 273

Customer POS Download Payment Services 273

Retail TouchPoints

MAY 3, 2023

“We believe our stores provide the very best presentation of our brands and are our highest source of new customer acquisition. To enable these omnichannel purchasing behaviors, Carter’s highlighted the investments it has made in its app, which now accounts for one quarter of all ecommerce sales, over the last few years.

Presentation 264

Presentation Multi-channel Specialty Retailers Omnichannel 264

BigCommerce

DECEMBER 13, 2017

Why mobile matters most – 70% of Amazon customers made purchases on Amazon’s mobile site – and how to optimize for it. What The Mountain has to do with Amazon customer review legend – and how you can jump start your own with a simple email. A few include: Andrew Tjernlund, Multi-Million Dollar Merchant and Amazon Consultant.

Definition 420

Definition Merchant Services Multi-channel Books 420

Retail TouchPoints

NOVEMBER 30, 2021

Commercial email open and click rates are on the decline, SMS/text marketing is simply offensive to customers, display ads are outright ignored, and impending privacy legislation and removal of third-party cookies will make retargeting nearly impossible. when the customer is actually shopping a given store).

Marketing 262

Marketing Social Media Customer Recommendation 262

GetElastic

AUGUST 10, 2021

With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. Starbucks & Dunkin Donuts. Bank of America.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

Retail TouchPoints

NOVEMBER 2, 2022

Boswell went on to lead Unilever UK & Ireland and eventually became President, Customer Development for Unilever U.S.A., where she led multi-billion-dollar revenue delivery across all channels, customers and categories for Unilever’s largest market. “I market share leadership for the first time.

Multi-channel 278

Multi-channel Omnichannel Supplies Operations 278

Groove

APRIL 16, 2024

A user-friendly interface and plenty of customization options are two of the big reasons why Shopify has reached its current level of popularity. Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers.

BigCommerce 277

BigCommerce Magento Multi-channel Shopify 277

Retail TouchPoints

FEBRUARY 9, 2022

Shoppers are focusing less on loyalty and more on their experience, with half of them saying they would switch to a new brand after just one bad customer service interaction. However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake.

Payment Services 264

Payment Services Shopping Carts Omnichannel Multi-channel 264

Kissmetrics

OCTOBER 16, 2020

Your marketing channels. Different marketing automation software supports various marketing channels. Smaller businesses with simple campaigns may not utilize a wide range of channels and can get away using a more affordable tool. Furthermore, some software includes varying channels in different pricing tiers.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363

Retail TouchPoints

SEPTEMBER 12, 2023

Businesses can also curate custom product collections directly on their profile page; The Shop tab , a centralized marketplace hub where businesses can display their products and customers can easily search and discover promotions. Previously, TikTok had only shared the availability of FBT in the U.K. ; Photo courtesy of TikTok)

Merchant Services 278

Merchant Services Payment Services Multi-channel Shopify 278

Retail TouchPoints

JULY 27, 2022

The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. To keep up with this demand and consumer expectations, grocers will have to invest in the right forward-looking technology to evolve omnichannel offerings to meet customer needs.

Payment Services 264

Payment Services Shipping Costs Omnichannel Fulfillment 264

GetElastic

NOVEMBER 29, 2022

Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Today’s brands (if they are paying attention) are taking note of how customers interact with their brand, and how the brand makes them feel to optimize the customer journey.

Omnichannel 147

Omnichannel Multi-channel Payment Services Outdoor 147

BigCommerce

JULY 13, 2017

That’s not measly amount of cash –– not even for multi-million dollar online stores. In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Don’t wait until right before the holiday season to test out the eBay channel. It’s much easier to get set up on. In fact, it takes minutes.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Retail TouchPoints

FEBRUARY 6, 2023

Frictionless Omnichannel “Omnichannel” as a goal is nothing new; retailers have been pursuing this objective for well over a decade. Omnichannel” as a reality has proven more elusive. It turns out that enabling consumers to seamlessly move back and forth between physical and digital channels is pretty hard to pull off.

Payment Services 288

Payment Services Omnichannel POS Retail 288

Ecommerce Platforms

SEPTEMBER 30, 2019

So, of course, you must have noticed that while a few of the features are pretty decent, the bulk of its default customer engagement functionalities leave much to be desired. Consequently, an omnichannel marketing app with an overall rating of 4.8 And what exactly does omnichannel marketing entail in the first place?

Omnichannel 165

Omnichannel Shopify Marketing Multichannel 165

BigCommerce

FEBRUARY 7, 2018

List 3 customers that are similar in size and scope to us. How much control do we have over customizing the checkout experience? What can we not customize? Local development environment to manage code customizations prior to publishing. How do you import/export catalog & customer data? Are themes customizable?

Merchant Services 83

Merchant Services Payment Services Shipping Costs eCommerce 83

Retail TouchPoints

JANUARY 26, 2022

Zaballero: This is more a question of how corporate communications can react to better support the customer shopping experience. Retail store design is a multi-year investment in capital, and therefore it is easier to adapt to unprecedented changes through brand communication and customer service models.

Technology 290

Technology Multi-channel Department Stores Definition 290

Retail TouchPoints

FEBRUARY 3, 2021

Scott will remain executive chairwoman and majority owner of the business, continuing to lead design, customer experience and philanthropy efforts. Tom is an experienced executive with a relentless focus on the customer, operational rigor and strong expertise in digital transformation.

Multi-channel 246

Multi-channel Accessories Omnichannel Fashion 246

Fabric

DECEMBER 6, 2023

In the fast-paced world of omnichannel retail, the ability to harmonize inventory across various channels is not just a logistical necessity, but a strategic imperative. Problems with inventory for retailers can severely upset customers and hinder brand perception.

Omnichannel 130

Omnichannel Multi-channel Retail Point of Sale 130

Kissmetrics

MARCH 31, 2020

Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. They grew into a multi-million dollar business through one channel… SEO. Yelp was also similar.

Multi-channel 322

Multi-channel X-cart Webinar Channel 322