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Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

We are a company all about relationships because that’s what our customers are celebrating when they buy from us — all the relationships in their lives. The Pulse” has proven so successful that Jim and Chris are now entering their third year of letter writing, and it has been a major catalyst for personal connection with our customers.

Customer 277
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Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

Today’s retail workers almost need to have superpowers — moving as fast as The Flash would be helpful given how many different tasks a retail worker performs each day — but adaptable, multi-purpose solutions can provide that extra burst of needed speed. They could ask a customer, ‘You bought this item online yesterday, do you like it?’

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Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Retail TouchPoints

Multi-Touch Attribution (MTA) will Lose its Relevancy In a cookieless landscape, you will need to move beyond the traditional cookie-dependent MTA testing methodology to different alternatives, because our understanding of audiences and what they’re doing has continued to decline due to blind spots without cookie tracking.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Community Building, Customer Engagement & CRM. Omni-Channel Management. Customer Lifetime Value & Referral Programs. Localization, Personalization and Customer Experience.

eCommerce 419
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Automation: The Driving Force Behind Warehouse Management Growth

Retail TouchPoints

A growing retail and ecommerce business can turn an efficient process into a multi-step nightmare with inaccurate purchasing, order fulfillment and returns processes. They are now sophisticated waystations equipped with technological advancements to address ever-increasing ecommerce customer demands. Warehouse Automation in Action.

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How Poshmark’s In-Person Events Drive Livestreaming Results

Retail TouchPoints

Empowering Sellers Year-Round Poshmarks biggest event of the year is PoshFest , an offsite multi-day event that brings hundreds of sellers together for interactive workshops and sessions that give them the tools and best practices they need to scale their resale businesses. If they complain, it means they care.

Events 147
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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. That’s the second way to approach this.

SEO 416