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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. What Is an Omnichannel eCommerce Platform?

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How Clarks Transformed into an Omnichannel Powerhouse Without Missing a Step

Retail TouchPoints

But a brand cant make it in the 21st century with technology from the 19th, so in 2022, the British footwear brand undertook a massive digital transformation that encompassed everything from its ecommerce sites around the world to the point-of-sale (POS) systems in its 500+stores. Lots of retailers talk about omnichannel, she said.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life. Enter: mobile marketing.

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Next-Gen Retail: Crafting the Ultimate Omnichannel Journey

Retail TouchPoints

In today’s world, a stellar customer experience (CX) isn’t just a nice perk with which to provide customers — it’s table stakes. Consumer expectations are at an all-time high, and retailers need to ‘wow’ customers at every single touch point or risk losing them.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. It was fraught with opportunities to disappoint a customer,” Larocque said.

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How QR Codes Modernize Holiday Shopping Experiences

Retail TouchPoints

With a quick click on a smartphone, these customers have accessed hidden content, exclusive deals and lightning-fast checkouts. QR codes offer a powerful solution, enabling brands to streamline transactions, provide instant product information and cultivate deeper customer relationships. The result?

Gifts 275
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#RICE24 Solution Spotlight: Retasmart Makes Omnichannel a Reality

Retail TouchPoints

Retasmart is designed to enable retailers to unify all channels and experiences in one solution, allowing them to solve challenges related to inventory management, customer engagement, payment options, reporting and analytics, and multichannel retailing — all from a single platform.