article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life.

article thumbnail

4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. Many systems can now identify sales trends, understand customer behavior and gauge employee performance. POS systems are now at the forefront of customer engagement,” said Bond. “POS

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems.

article thumbnail

Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

This is a game changer for retailers, which now have the ability to message customers with a mobile wallet pass across Android and iOS devices. Wallet notifications offer a new way to reach customers on the device they never leave home without: their smartphone.

Mobile 297
article thumbnail

A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

Retail TouchPoints

But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems. The attack exfiltrated data from more than 500 million customers, including phone numbers, email addresses, credit card numbers and event tickets.

article thumbnail

The Real Price of a Data Breach in Retail

Retail TouchPoints

This data, which includes sensitive customer information like credit card details, is stored across a number of environments and is accessible through millions of point-of-sales and IoT devices. It can seriously damage trust with your customer base — a price that retailers cannot afford in a highly competitive economic climate.

Retail 277
article thumbnail

Cheers! Marks & Spencer Pilots AI-Powered Wine Finder Tool

Retail TouchPoints

The tool asks a few quick questions about personal preferences and then makes tailored wine recommendations based on available inventory in the customers chosen store. The Wine Finder is available online for more than 500 Marks & Spencer stores and on point-of-sale marketing in 20 Foodhalls.