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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. Many systems can now identify sales trends, understand customer behavior and gauge employee performance. POS systems are now at the forefront of customer engagement,” said Bond. “POS

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems.

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Skechers Plans up to 200 Store Openings in 2025

Retail TouchPoints

China and Europe, delivering an exceptional customer experience through our direct-to-consumer channel and increasing our points of sale through our valuable retail partnerships. This includes improved operational capabilities with the expansion of our distribution centers in the U.S.,

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

This is a game changer for retailers, which now have the ability to message customers with a mobile wallet pass across Android and iOS devices. Wallet notifications offer a new way to reach customers on the device they never leave home without: their smartphone.

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How Clarks Transformed into an Omnichannel Powerhouse Without Missing a Step

Retail TouchPoints

But a brand cant make it in the 21st century with technology from the 19th, so in 2022, the British footwear brand undertook a massive digital transformation that encompassed everything from its ecommerce sites around the world to the point-of-sale (POS) systems in its 500+stores. Lots of retailers talk about omnichannel, she said.

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A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

Retail TouchPoints

But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems. The attack exfiltrated data from more than 500 million customers, including phone numbers, email addresses, credit card numbers and event tickets.