article thumbnail

How Jointly Leverages AI and Journaling App Data to Fine-Tune Cannabis Product Recommendations

Retail TouchPoints

Given that different cannabis products can produce a wide range of effects among consumers, one of the biggest challenges facing cannabis retailers is matching the right product with the right customer. The AI-powered data-driven budtender can [answer customer questions such as] Whats a good flower for sleep? billion in 2024 to $53.5

article thumbnail

How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers

Retail TouchPoints

The Cozy Earth marketing team sought a direct, personalized way to reach and serve customers across channels that aligned with the various buying journeys shoppers could embark on with its different product lines. However, like many brands, it also found that traditional channels were getting more crowded and expensive.

Customer 260
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shopify Email Marketing Strategies: Using Campaigns & Automation to Grow Your Business

Groove

For Shopify merchants , email marketing presents one of the best ways to engage with customers and drive sales. Shopify Email Marketing Overview Email marketing for Shopify involves strategically using email communication to build relationships with your customers, promote your products, and drive traffic to your online store.

Shopify 354
article thumbnail

AI-Powered Knowledge Graph: The Key to Personalized Customer Journeys

Retail TouchPoints

Businesses striving to meet these expectations are turning to AI-powered knowledge graphs a cutting-edge tool that connects disparate data points to create a holistic understanding of customers. In todays data-driven world, businesses often struggle to make sense of fragmented customer information stored across multiple systems.

Customer 147
article thumbnail

Retail's Next Frontier: Exploring and Proving the Value of AI

It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. Then, explore use cases of AI in various industries and how it can quickly impact sales, conversions, and customer experience. AI is everywhere. But not every use of AI provides the same value to your brand.

article thumbnail

The Home Depot Launches New Suite of Gen AI Tools for Customers

Retail TouchPoints

The Home Depot has unveiled Magic Apron, a proprietary suite of generative AI tools designed to help customers with their home improvement needs and projects. For example, if a customer is getting their lawn ready for spring, they may not know how to fertilize it or seed bare spots.

Customer 252
article thumbnail

2024 Security Recommendations: Tackle Change Head On

Forrester eCommerce

We recently published the Top Recommendations For Your Security Program, 2024 report for CISOs and other senior cybersecurity and technology leaders. The theme for our annual recommendations report this year centers around the importance of anticipating and leading change.

article thumbnail

How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. But can retailers actually deliver? So what are the potential solutions?

article thumbnail

How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers.

article thumbnail

5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. This frees up valuable time for sellers to focus more on building relationships and closing deals.