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Unlocking the Value of Fit Tech: Personalization and Recommendations

Retail TouchPoints

As a result, brands and retailers of all sizes are implementing new tools, both in stores and online, to not only reduce returns but also to help customers find their ideal apparel and footwear sizes faster and easier. ” Similar solutions like 3DLOOK use data and analytics to make size selection easier for time-strapped customers.

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2024 Security Recommendations: Tackle Change Head On

Forrester eCommerce

We recently published the Top Recommendations For Your Security Program, 2024 report for CISOs and other senior cybersecurity and technology leaders. The theme for our annual recommendations report this year centers around the importance of anticipating and leading change.

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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. The problem is, consumers don’t seem to want them. What’s behind this skepticism? What is needed, then, is transparency.

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GlassesUSA.com Leverages AI to Bring Online Eyewear Recommendations into Focus

Retail TouchPoints

GlassesUSA.com has long deployed a range of technologies, including computer vision and AR try-on technology, to streamline product discovery and provide better recommendations. Pairfect Match AI also takes into account factors such as face shape and style preferences in making personalized recommendations.

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Retail's Next Frontier: Exploring and Proving the Value of AI

It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. Then, explore use cases of AI in various industries and how it can quickly impact sales, conversions, and customer experience. AI is everywhere. But not every use of AI provides the same value to your brand.

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Optimize Your Email Marketing Customer Journey for Engagement & Sales

Groove

With an optimized email marketing customer journey, you can guide and nurture a potential buyer from the first interaction all the way to the purchase. To help you get started, let's take a look at the top practices, tips, and tools eCommerce stores can use to optimize their email marketing customer journey for more engagement and sales.

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Why customers say they’ll recommend you and also say they won’t buy from you again

Forrester eCommerce

Customers seem to contradict themselves when they say that they don’t intend to stay with a brand but will buy more from and/or recommend the brand. This blog post discusses what's behind this customer loyalty pattern and how should brands respond.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. But can retailers actually deliver? So what are the potential solutions?

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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers.