Retail TouchPoints

JANUARY 9, 2024

For 15 years he worked as a business and trade consultant for PwC , helping multinational corporations navigate the intricacies of customs, international trade and the global supply chain. Crowdsourcing delivery can help retailers to increase their efficiency, manage expenses and improve their customer satisfaction levels.

Supplies 286

Supplies Shipping Costs Small Business Retail Recommendation 286

Retail TouchPoints

JANUARY 16, 2024

Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. In some cases, personalization that’s too precise can underwhelm customers at best, and drive them away at worst. That doesn’t mean you should ignore personalization for your Gen X customers. Not necessarily.

Customer 289

Customer Improvements Consumer Recommendation 289

Groove

JUNE 17, 2024

Developers can find this tool within a Code Editor to add more advanced customizations and features. As a HubSpot Diamond Agency Partner , our development team has helped multiple clients create custom COS templates for their brands. Adding Tokens & Tags What are tokens and tags, you ask? There are two ways to go about this: 1.

Customer 323

Customer Reference Document Blog 323

Forrester eCommerce

SEPTEMBER 4, 2024

VMware Explore 2024 began with Broadcom CEO Hock Tan reannouncing a significant departure from the previous VMware direction (embracing hybrid cloud) to a singular focus on making private cloud a success.

Recommendation 273

Recommendation Channel Operations Technology 273

Retail TouchPoints

JANUARY 17, 2023

And in consumer-facing businesses, a brand’s best customer may suddenly ghost them, disappearing without another word — or another purchase. When a Good Customer Relationship Goes Bad. In recent years, a customer-centric revolution has led brands to recognize the importance of understanding their best customers.

Customer 321

Customer Customer Data Other Marketing 321

Retail TouchPoints

APRIL 9, 2024

Best Buy is expanding its partnership with Google Cloud to leverage generative AI technology for new customer service tools. As early as late summer, Best Buy customers in the U.S. The self-service tool will be available on BestBuy.com, on the Best Buy mobile app and when customers call the retailer’s customer service line.

Customer 290

Customer Subscription Customer Experience Technology 290

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. They analyze their custom-made dashboards, seeking insights that will drive purchase behavior. They talk about hyperpersonalization.

Customer 270

Customer Shopping Carts Social Media Customer Loyalty 270

Retail TouchPoints

SEPTEMBER 14, 2023

With over 3,000 customizable SKUs available at all times, my company Eyebuydirect balances an abundance of options for customers by integrating UX (user experience) strategies that make shopping decisions feel swift and seamless. Know your customer. It’s what helps a brand truly understand its customers and foster loyalty.

Customer 278

Customer Social Media Recommendation Presentation 278

Forrester eCommerce

AUGUST 1, 2024

Getting customer experience back on track will require doubling down on what matters most to customers. Explore a few of our recommendations for 2025.

Customer Experience 243

Customer Experience Customer Recommendation Management 243

Groove

OCTOBER 10, 2024

For Shopify merchants , email marketing presents one of the best ways to engage with customers and drive sales. Shopify Email Marketing Overview Email marketing for Shopify involves strategically using email communication to build relationships with your customers, promote your products, and drive traffic to your online store.

Shopify 346

Shopify Merchant Services Marketing Recommendation 346

Retail TouchPoints

DECEMBER 6, 2023

When you think of magical customer experiences, one particular brand probably comes to mind: Disney. It’s that level of customer obsession that has garnered them a 70% return rate of first-time Disney visitors and over 85 years as one of the world’s most trusted brands. What is Customer Obsession? What is Customer Obsession?

Customer 289

Customer Customer Experience Improvements Consumer 289

Forrester eCommerce

DECEMBER 11, 2023

The Potential Of Generative AI For Customer Journey Mapping, Analytics, And Orchestration Generative AI’s transformative impact on journey mapping, journey analytics, and journey orchestration has only just begun. It has the […]

Customer 259

Customer Recommendation 259

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers. Fortunately, this is easy to quantify.

Marketing 299

Marketing Customer Social Media POS 299

Retail TouchPoints

OCTOBER 31, 2023

This transition from remote work to returning to the office brings new opportunities for luxury retailers as their customers now begin revisiting their wardrobe choices. Retailers’ first move should be to assess current trends, and how well they align to office culture, so they can be used to drive recommendations.

Customer 279

Customer Retail Recommendation Fashion 279

Retail TouchPoints

MARCH 28, 2023

The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with DGMN to reach rural customers.

Customer 298

Customer Customer Data Improvements Marketing 298

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. A recent ecommerce search report by a leading customer experience platform provider tested sites and surveyed both customers and ecommerce professionals.

Customer Experience 287

Customer Experience Customer eCommerce Customer Loyalty 287

Forrester eCommerce

SEPTEMBER 26, 2023

How customers perceive a brand influences how much they are willing to spend with the brand; whether they will recommend it to others, and; how likely they are to forgive the brand’s missteps.

Banking 396

Banking Improvements Recommendation Customer 396

Retail TouchPoints

JULY 18, 2024

Additionally, the fact that so many customers are conducting research on their own devices while in-store “creates a barrier,” he added, noting that customers may feel that the store’s CX “is worse than what I get on my phone.” They could ask a customer, ‘You bought this item online yesterday, do you like it?’

Customer Experience 277

Customer Experience Customer Retail Workshop 277

Forrester eCommerce

APRIL 11, 2023

It’s hard to avoid the hype that ChatGPT and similar generative AI tools will change everything — including customer experience (CX). But scratch the surface of the click bait headlines about AI and CX and you’ll find that writers have conflated CX with customer service or marketing.

Customer Experience 368

Customer Experience Recommendation Customer Marketing 368

Retail TouchPoints

SEPTEMBER 22, 2022

Searchspring , a search, product merchandising and personalization platform, has added Searchspring Personalized Email Recommendations to its Personalization Suite. The solution was launched through an integration with Klaviyo, a unified customer platform.

Recommendation 345

Recommendation Retail Customer Marketing 345

Retail TouchPoints

APRIL 8, 2024

CVS Health has made a concerted effort to connect the feedback it collects — the good, the bad and the ugly — with its own associates, executives and the customers themselves. The effort was spearheaded with a six -week, multi-pronged initiative designed to remind associates of the importance of customer feedback that led to a 3.5X

Customer 254

Customer Customer Experience Improvements Consumer 254

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Groove

OCTOBER 11, 2024

Whether it involves increasing website traffic, boosting sales, or nurturing customer relationships, setting goals that align with your overall business objectives will help guide the rest of your strategy. Develop customer personas to tailor your messaging effectively and ensure that it suits your audience.

Management 365

Management Marketing eCommerce Recommendation 365

Retail TouchPoints

JULY 29, 2024

This disconnect between expectations and what shoppers actually receive is one of the leading reasons customers return products (and lose confidence in a brand). Luckily for retailers, customer-controlled substitution tools can put the user in the driver’s seat to ensure they get their first-choice alternative, not just the average fit.

Payment Services 245

Payment Services Customer Retail Operations 245

Groove

AUGUST 9, 2024

Strategies for Post Purchase Email Automation: Segment Your Audience Send Related Products Ask for a Review Build a Cadence Follow Up with Dormant Customers Read on as we go into detail for each essential tip for post purchase email automation in 2018. Chances are, customers who bought women’s shoes only want information about that style.

eCommerce Platforms 351

eCommerce Platforms Recommendation eCommerce Information 351

Forrester eCommerce

AUGUST 1, 2024

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides. While […]

B2B 443

B2B Marketing Recommendation Channel 443

Retail TouchPoints

JANUARY 5, 2024

Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers. Customers willingly share information when transparency and benefits intersect, fostering trust and paving the path for respectful personalization.”

Recommendation 306

Recommendation Consumer Information Customer 306

Retail TouchPoints

OCTOBER 16, 2024

According to one Gartner Market Guide : “By 2025, the top 10 global retailers by revenue will leverage contextualized real-time pricing…to manage and adjust in-store prices for customers.” AI pricing doesn’t require personal customer data to generate optimal prices — despite the FTC’s concerns about surveillance pricing.

Consumer 306

Consumer Retail Recommendation Customer Loyalty 306

UpSellIt

DECEMBER 2, 2024

Rising Customer Acquisition Costs for Ecommerce Retailers Customer acquisition costs (CAC) are on the rise, making it more challenging for ecommerce retailers to maintain profitability. CAC refers to the total expense that is involved in acquiring a new customer, which can include ad spend, marketing efforts, and sales strategies.

Shipping Costs 129

Shipping Costs Customer Recommendation eCommerce 129

Retail TouchPoints

AUGUST 6, 2024

Grubhub now has 30 personalized recommendation carousels on its homepage, spotlighting merchants with delivery ETAs of 30 minutes or less, merchants featuring the customer’s favorite cuisine and more. Returning customers see recommendations based on their past order history, such as merchants that are similar to their recent orders.

Merchant Services 277

Merchant Services Recommendation Gifts Blog 277

Retail TouchPoints

MARCH 27, 2024

Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize its shopping experience, helping consumers find the exact products they want among the 45 billion listed by the search engine. Google Style Picking Tool The style ratings, currently available to U.S.

Apparel 299

Apparel Mobile Accessories Recommendation 299

Retail TouchPoints

SEPTEMBER 6, 2023

Your customers become characters who travel through that realm. You’re responsible for architecting the look, feel and experience you want your customers to immerse themselves in when they interact with your brand (your proverbial “world”). You also want customers to love the world you create and invite them into.

Customer 264

Customer Games Arts Technology 264

Groove

AUGUST 19, 2024

Customers note which brands are responsive and engage with them throughout the shopping process. This positive customer service builds brand reputations and encourages customers to return. Let's examine Gorgias customer service and its capabilities more closely. Service companies also see higher customer satisfaction.

Customer 195

Customer Improvements Shopify eCommerce 195

Groove

AUGUST 14, 2024

A customer’s interaction with a brand does not end when they complete a transaction. A quality company knows the importance of providing continued eCommerce customer support so that any questions they have receive prompt answers as they put their new purchase to use. Customer loyalty is critical for business growth.

eCommerce 195

eCommerce Customer Merchant Services BigCommerce 195

Forrester eCommerce

JANUARY 17, 2024

We asked over 39,000 Canadian consumers in our annual Customer Experience Benchmark Survey about their likelihood to recommend brands that they interacted with in the past 12 months, using the standard NPS […]

Customer Experience 293

Customer Experience Recommendation Consumer Customer 293