Kissmetrics

NOVEMBER 9, 2021

Feeling uninspired by your social media content lately? To help break you from your creative slump, we’ve explored five social media content hacks that will completely reinvigorate your timeline and inspire new high-quality posts. It happens more than we’d like to admit. By going live. Tips for Successful Live Videos.

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Social Media Channel Presentation Consumer 350

Groove

FEBRUARY 17, 2021

Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales.

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Social Media Marketing eCommerce Gifts 367

Kissmetrics

MARCH 16, 2021

billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. With more than 3.6 Let’s begin.

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Social Media Marketing Article Blog 312

ROI Revolution

APRIL 9, 2025

Social media advertising is always changing with new tech and shifting user trends. Advertising on these platforms could be right for you if you can produce frequent, short-form videos that potential customers will find intriguing. This is exactly what platforms like TikTok, Instagram, and YouTube aim to do. seconds on desktop.

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Social Media Presentation Fashion Jewelry 78

Kissmetrics

AUGUST 3, 2021

If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio. That made it hard to drive social media users from Instagram to your website. What Does “Link in Bio” Mean?

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Retail TouchPoints

OCTOBER 17, 2024

As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and customer service. Today’s retailers have every incentive to ensure all customer inquiries are promptly and adequately addressed.

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Retail Customer Data Social Media Technology 308

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. After all, as consumers venture across social platforms, that voice is what creates continuity as they consume your content. “Our

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Social Media Gifts Omnichannel Consumer 296

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In the world of retail, the importance of customer retention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy.

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Retail TouchPoints

NOVEMBER 26, 2024

Done right, it’s the beginning or continuation of a relationship…one that will not only result in more purchases over time but also recommendations, reviews and further support. This can be done in a number of ways, such as through automated triggers based on customer behavior that send timely reminders and offers.

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Consumer Channel Social Media Mobile 290

Retail TouchPoints

MARCH 16, 2022

Macy’s has launched its digitally focused Own Your Style platform as part of its strategy of providing customers with omnichannel experiences that connect Macys.com, the Macy’s app, social media and brick-and-mortar stores. Style is unique to the individual,” said Lennox in a statement. “We

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Recommendation Social Media Demo Omnichannel 298

Groove

OCTOBER 9, 2024

With an optimized email marketing customer journey, you can guide and nurture a potential buyer from the first interaction all the way to the purchase. To help you get started, let's take a look at the top practices, tips, and tools eCommerce stores can use to optimize their email marketing customer journey for more engagement and sales.

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Marketing Customer Customer Retention Recommendation 364

Kissmetrics

JUNE 17, 2021

Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. What Is Customer Satisfaction? Customer satisfaction is a measure of how people feel when interacting with your brand.

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Customer Social Media Improvements Recommendation 324

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey?

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Retail TouchPoints

SEPTEMBER 14, 2023

With over 3,000 customizable SKUs available at all times, my company Eyebuydirect balances an abundance of options for customers by integrating UX (user experience) strategies that make shopping decisions feel swift and seamless. Know your customer. It’s what helps a brand truly understand its customers and foster loyalty.

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Retail TouchPoints

DECEMBER 17, 2024

AI agents dont just suggest products they personalize recommendations, streamline decision-making and handle routine tasks like grocery replenishment. And the company has launched a new program aimed at getting more merchants integrated into its shopping platform for free so they can be there when customers search, much like Google has done.

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Merchant Services Consumer Social Media Recommendation 289

Kissmetrics

NOVEMBER 5, 2020

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. Starting Fresh: The Basics of the Customer Journey Map. I also recommend “humanizing” the persona by giving them a name and image. A Customer Journey Map Example .

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Customer Social Media Comparison Shopping Information 349

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers. Fortunately, this is easy to quantify.

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Retail TouchPoints

SEPTEMBER 3, 2021

In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However, the relationship between the customer experience and the marketing teams is often disconnected. Unity Point #1: Marketing Sets Expectations, and CX Delivers.

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Marketing Customer Social Media Customer Experience 306

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. They analyze their custom-made dashboards, seeking insights that will drive purchase behavior. They talk about hyperpersonalization.

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Retail TouchPoints

APRIL 24, 2023

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. Let’s take a look at what retailers need to consider when reaching Gen Z and millennial shoppers.

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Social Media Electronics Accessories Recommendation 289

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

FEBRUARY 12, 2025

Although most survey respondents ( 66% ) still use CTV advertising as a customer acquisition channel, many brands are using it to generate both online and in-store sales ( 54% ) and even drive traffic to physical stores ( 52% ). Edmundson recommended: If it doesnt deplete the audience too much, refine your targeting a little bit more.

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Retail TouchPoints

JANUARY 25, 2024

Three Chevron ExtraMile convenience stores are implementing dynamic merchandising, social media content and AI-powered sommeliers as part of a pilot program with Samsung Electronics America. Sprinklr Social integration will deliver social media content and interactive polls to consumers.

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Social Media Live Chat Electronics Recommendation 288

Kissmetrics

AUGUST 31, 2021

You risk losing potential customers! Nowadays, most social media apps let you post a variety of content formats including photos, audio clips, long-form text, and videos. Seven in ten Americans use social media today. Do that for a week, just to learn how different media platforms work.

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SEO Social Media Blog Article 357

Groove

OCTOBER 5, 2024

While strategies such as email advertising and social media marketing also have their advantages, neither method can compete with SMS marketing when it comes to these two metrics. You must also provide an easy way for customers to unsubscribe. You can offer incentives like discount codes to help encourage sign-ups.

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eCommerce Marketing Social Media Shopify 340

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. Customer Tools Enable Greater Discovery Customer-facing additions include the new discovery shopping feed, powered by Klarna’s in-house AI recommendation engine.

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Payment Services Social Media Recommendation Consumer 290

Kissmetrics

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. billion people use social media apps, and 77 percent of internet users ages 16-64 buy something online each month. Every entrepreneur can now build an app, social media platform, or e-commerce website. According to Hootsuite, over 4.2

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Social Media Payment Services eCommerce Multichannel 361

Retail TouchPoints

FEBRUARY 18, 2025

More and more consumers, who previously turned to Google search for product recommendations whether for your brand, category or a specific item you sell are now experimenting with AI tools like OpenAIs ChatGPT, Google Gemini and others. While not a hard and fast rule, AI tools tend to go for the more established brand over the upstart.

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Consumer SEO Marketing Information 236

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Why is customer retention so important?

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Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. What are the Benefits of Social Commerce? The secret weapon is content. Final Thoughts.

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Social Media Consumer Electronics eCommerce Electronics 297

Retail TouchPoints

DECEMBER 25, 2024

As customers return to in-store shopping, retailers are continuing to face an increase in returns from online and in-store sales. This article will touch on the impact in-store and online returns make to retailers and will provide recommended strategies to offset the surge in returns this holiday season.

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Shipping Costs Social Media Electronics Customer Loyalty 162

Retail TouchPoints

APRIL 17, 2024

Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions. Here, gen AI intervenes, enriching catalogs and enabling a more comprehensive customer experience. By empowering search engines to not just index data but enrich it dynamically, retailers can retain customers on their platform.

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Social Media B2C B2B Customer Data 311

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. But thankfully, you don’t have to.

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Marketing Social Media SEO Workshop 361

Kissmetrics

OCTOBER 16, 2020

But the good news is that I narrowed it down to my top six recommendations, reviewed them, and developed an all-inclusive list of what to consider when making your final decision. I stand behind all of my top recommendations. Maybe you want to combine SMS, email marketing, and Facebook ads in the same customer journey.

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Marketing Multi-channel Live Chat Social Media 363

Retail TouchPoints

OCTOBER 19, 2023

Late last year, Amazon introduced its social media-style Inspire shopping feed , and now anyone can create their own shopping content to post in Inspire. Consult-a-Friend on Amazon Purchases Recommendations from friends and family are among the most trusted sources of feedback for shoppers anywhere, and that’s no different on Amazon.

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Social Media Electronics Recommendation Apparel 278

Retail TouchPoints

JUNE 10, 2022

Those younger generations are very eager and willing to spend their money digitally through online platforms and social media. They expect you to be able to meet their customer behaviors in unique ways, so you better know your customer, particularly at that age demographic, and not make it a one-size-fits-all experience.

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Social Media Channel Technology Customer 278

Groove

SEPTEMBER 1, 2020

SMS marketing, or text message marketing, is a powerful tool to communicate with customers. It enables businesses and organizations to send customers (that provide consent) coupons, specials, alerts, promotions and more. The platform allows businesses to leverage rich customer data for segmentation, personalization, targeting and more.

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