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How To Use Local Search Marketing to Attract More Customers

Kissmetrics

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO? What Is Local Search Marketing? It’s all made possible through local search marketing.

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How to Boost Your SEO on DuckDuckGo

Kissmetrics

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. Google is just a part of the SEO puzzle. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

SEO 325
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How to Create an SEO-Boosting XML Sitemap in 20 Minutes (or Less)

Kissmetrics

When it comes to SEO and marketing, I like quick and easy wins. And, thankfully, there are some SEO techniques that deliver high value for low effort. Even though an XML sitemap is on the “technical” side of SEO , it’s not hard to make one. It’s relatively simple, and it can improve your SEO. A sitemap is for SEO.

SEO 358
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Use Search To Convert In-Market Customers This Holiday Season

Forrester eCommerce

Search marketing – both paid search ads and search engine optimization (SEO) – are tried and true performance marketing tactics to convert customers. This blog post is part of Forrester’s Holiday 2019 retail series.

Marketing 244
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How AI Overviews are Reshaping the Consumer Journey in 2025

Retail TouchPoints

Even if they opt for a traditional Google search, they may be served an AI Overview summary of the answer to their question at the top of the results page, above the links to ratings and reviews and above the paid search ads. But instead of indexing the web, AI engines seek to digest it, understand it and use it to answer questions.

Consumer 236
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Retailers and the Future of Search: Embracing Tomorrow’s AI Reality

Retail TouchPoints

Using AI search platforms is akin to having personal shoppers who provide tailored, contextually relevant answers instead of a long list of links to surf. Leveraging AI search allows consumers to discover brands and products directly through conversation with an AI assistant, often without clicking a single link.

Retail 179
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Bloomreach AI: Using Loomi for Search, Marketing, And Content

Groove

Serving more than 1,400 brands around the world, Bloomreach AI works to unify customer and product data so that your business can understand exactly what their target market really needs. Loomi is Bloomreach's eCommerce-specific AI system that works to elevate your content, site search, merchandising, and marketing campaigns.