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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

From workshops and boot camps to hearing from industry leaders you often read about in the news, these are the IRCE 2018 moments that aren’t to be missed. It is the industry’s most trafficked annual conference combining high-profile brand executive tracks down to workshops to train junior employees. What Is IRCE?

Workshop 419
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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Instead, they often put all of their eggs in the new customer acquisition basket.

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Sam’s Club Adds Design Studio to Foster Cross-Functional Collaboration

Retail TouchPoints

The neutral space also will allow these internal teams to work with external partners in a workshop environment that focuses on creation. The retailer recently partnered with ecommerce advertising platform Pacvue to align brands that advertise on its website with the appropriate ecommerce customers during the right times.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Those two tactics still work wonders for brands, with the caveat that: Competition is fierce and as a result… Costs are high. In 2018, one thing is guaranteed, Facebook Ad inventory will go up in cost. Community Building, Customer Engagement & CRM. Customer Lifetime Value & Referral Programs. Technology.

eCommerce 419
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How Build-A-Bear’s Pandemic Shift Created Long-Term Omnichannel Opportunity

Retail TouchPoints

For example, during the pandemic’s peak, Build-A-Bear Workshop successfully evolved its brick-and-mortar business to offer more flexible and efficient fulfillment services so it could capitalize on surging ecommerce demand. But the retailers that invested in omnichannel capabilities were able to adapt and survive.

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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

I’m concerned that competitors will see my prices and undercut me. Plus, with platforms like BigCommerce , you can hide prices until a customer is signed in. The third and arguably most important way to overcome this fear of getting online, is to think about it from your customers’ point-of-view. What are you selling?

SEO 416
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Inside Lowe’s Playbook for Pushing Category Conventions

Retail TouchPoints

She also is building a new customer experience integration organization to deliver more unified end-to-end customer journeys. That’s part of why we stood up this customer experience team, because if you think about a journey from end to end, there’s probably very few perfect shopping experiences at any retailer you visit today.