Retail TouchPoints

OCTOBER 17, 2024

Leveraging Creators to Connect with Sneakerheads In partnership with Impact.com , Foot Locker has launched Foot Locker Storefronts , a platform that helps connect qualified creators with the retailer in order to engage with new and existing sneaker fanatics across social media. 30 during the Bulls vs. . ”

Games 288

Games Social Media Presentation Events 288

Retail TouchPoints

NOVEMBER 26, 2024

A “secret” fourth tier is unlocked for the brand’s most loyal customers, giving them the chance to win exclusive products and experiences. The new program also rewards shoppers for non-transactional engagement, such as referring friends, social media activities, and writing reviews.

Social Media 288

Social Media Gifts Omnichannel Reference 288

Groove

OCTOBER 22, 2024

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems.

eCommerce Platforms 333

eCommerce Platforms Omnichannel Online Retail Multi-channel 333

Retail TouchPoints

MARCH 6, 2025

Considering that almost every brand today has a strong digital presence, including website(s) and/or social media profile(s), there have never been more opportunities for bad actors to copy brands identities. Because customers are already used to seeing and interacting with this kind of content, theyre less likely to raise suspicions.

Payment Services 232

Payment Services Social Media Download Information 232

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. Our target demographic is so wide, and we always think of our customer as someone who isn’t just trying to fulfill a need.

Social Media 296

Social Media Gifts Omnichannel Consumer 296

Retail TouchPoints

NOVEMBER 29, 2024

South Koreans enjoy blazing digital infrastructure and high social media engagement through platforms such as KakaoTalk and Naver Shopping. There also seems to be a greater willingness among APAC consumers to buy directly through social media, in-app. Success with Social Commerce Depends on Data That brings us to data.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Theyll reach $12 trillion by 2030. But how they use these platforms matters.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

Retail TouchPoints

DECEMBER 9, 2024

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. Consumers now prioritize how a product can immediately fit into their lifestyle, with social content shaping their choices.

Consumer 277

Consumer Social Media Fulfillment Shipping Costs 277

Groove

NOVEMBER 9, 2024

Creating an effective eCommerce blogging strategy is a powerful way to attract new customers and drive sales. This increases the likelihood that potential customers will discover it. It can be used to subtly communicate marketing messages to customers while at the same time making your website more discoverable.

Blog 367

Blog eCommerce Marketing SEO 367

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

Social Media 321

Social Media Magazine Consumer Payment Services 321

Groove

NOVEMBER 7, 2024

Understanding Multichannel eCommerce We will start with multichannel eCommerce, which focuses on how your business operates across different platforms that are intended to engage customers. Businesses use multiple, separate channels to connect with customers and leads while sharing the advantages of their products or services.

Multichannel 383

Multichannel Omnichannel eCommerce Channel 383

Retail TouchPoints

OCTOBER 17, 2024

As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and customer service. Today’s retailers have every incentive to ensure all customer inquiries are promptly and adequately addressed.

Retail 308

Retail Customer Data Social Media Technology 308

Retail TouchPoints

FEBRUARY 12, 2025

Dicks Sporting Goods is expanding its Dicks Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join. Applications close on Feb.

Sporting Goods 257

Sporting Goods Social Media Consumer Gifts 257

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In the world of retail, the importance of customer retention cannot be overstated. As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Forrester eCommerce

FEBRUARY 16, 2023

If your inbox (or social media feed) looks anything like ours, you’ve likely been seeing announcement after announcement of vendor integrations with OpenAI’s ChatGPT or other generative AI technologies.

Social Media 368

Social Media Customer Technology Other 368

Retail TouchPoints

DECEMBER 5, 2024

She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , social commerce and a metaverse partnership with Roblox. Park has been CEO of Forever 21 since 2022.

Social Media 289

Social Media Omnichannel Fashion Retail 289

Retail TouchPoints

NOVEMBER 7, 2024

If every brand within a category is competing for share of voice during these key marketing events, it can lead to customer fatigue. By warming up customers to your brand ahead of key shopping days like Black Friday, you ensure your brand is top-of-mind when they’re ready to make a purchase.

Marketing 278

Marketing Social Media Consumer Events 278

Forrester eCommerce

JANUARY 11, 2021

Change management has continued to be a hot topic on social media and customer inquiry. As a process symbolizing traditional IT service management and the ITIL framework, it’s under increasing pressure to modernize in response to Agile and DevOps trends.

Management 526

Management Social Media Customer 526

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. Martin also offered the example of Lowes to showcase how retailers can harness the power of digital twins to support agility, efficiency and speed to market.

Supplies 290

Supplies Improvements Social Media Operations 290

Forrester eCommerce

JULY 11, 2021

Those on infosec social media were flooded with bikini selfies protesting the harassment that a woman received for posting her own bikini selfie. The week of July 12 was a big one (not in a good way) for showcasing the persistence and depth of harassment and exclusion for women in cybersecurity. Men and women took […].

Social Media 545

Social Media Customer 545

Retail TouchPoints

NOVEMBER 12, 2024

With a quick click on a smartphone, these customers have accessed hidden content, exclusive deals and lightning-fast checkouts. QR codes offer a powerful solution, enabling brands to streamline transactions, provide instant product information and cultivate deeper customer relationships. The result?

Gifts 275

Gifts Magazine Information Social Media 275

Retail TouchPoints

DECEMBER 17, 2024

Our customers look to Davids for all things wedding and planning, and Pearl Media Network will now allow advertisers to authentically capture our audiences, tapping into consumers during the household formation a true first for the industry, said Elina Vilk, Chief Business Officer at Davids Bridal in a statement. .

Social Media 246

Social Media Gifts Consumer Retail 246

Forrester eCommerce

JULY 1, 2024

What if the US Supreme Court supported a law in which the government could force the New York Times and Wall Street Journal to publish stories against their will? What if the editors at those news outlets no longer had the power to turn down stories that they found objectionable — ones containing hate speech […]

Social Media 259

Social Media B2C Marketing Customer 259

Retail TouchPoints

MAY 27, 2024

A look at the mindset of the online shopper relative to customer service should remind every retailer that they are only as good as their current interaction. Online shoppers focus on current needs, as only 12% consider prior interactions with customer service reps important when using online customer service.

Customer 285

Customer Live Chat Social Media eCommerce 285

Groove

NOVEMBER 6, 2024

Overall, some of the biggest advantages mentioned by Shopify store owners include an intuitive, easy-to-use interface and a wide range of customization options. Business owners appreciate WooCommerce because it permits greater customization and lets them create online stores at relatively little expense.

BigCommerce 332

BigCommerce WooCommerce eCommerce Platforms Magento 332

Retail TouchPoints

OCTOBER 30, 2024

For example, the brand recently unveiled its latest holiday campaign featuring Grammy award-winning and entrepreneur Megan Thee Stallion, which will include behind-the-scenes content, social media takeovers, holiday-inspired Q&As and more.

Social Media 287

Social Media Omnichannel Apparel Marketing 287

Retail TouchPoints

NOVEMBER 26, 2024

This can be done in a number of ways, such as through automated triggers based on customer behavior that send timely reminders and offers. In this case, convenience is a perfectly timed email reminding a customer to restock on a recently purchased consumable item that they happen to be running low on. And comfort is important.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

DECEMBER 9, 2024

The trend is being fueled in part by the popularity of social media unboxing and haul trends, but also by an increased desire from consumers for experiences following the forced isolation of the COVID years. These calendars have become a way for brands to share their story and build a stronger connection with their customers.”

Small Business Retail 272

Small Business Retail Shipping Costs Gifts Social Media 272

Retail TouchPoints

MARCH 19, 2025

The addition of immersive experiences is one way to boost engagement with customers, increase length of time in store, and ultimately boost ROI. The latest generative AI tools can help brands create even more engaging experiences by personalizing them for customers.

Customer 147

Customer Vend Games Automotive 147

Groove

OCTOBER 9, 2024

With an optimized email marketing customer journey, you can guide and nurture a potential buyer from the first interaction all the way to the purchase. To help you get started, let's take a look at the top practices, tips, and tools eCommerce stores can use to optimize their email marketing customer journey for more engagement and sales.

Marketing 364

Marketing Customer Customer Retention Recommendation 364

Retail TouchPoints

FEBRUARY 26, 2025

When customer data is exposed in a cyberattack, criminals can use it to commit fraud. Fraudsters can steal employee credentials to expose customer data. Both kinds of incidents affect the bottom line and both can impact the companys image with customers. Supplier cybersecurity. Vendor communication.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). AI enables engagement with customers in more dynamic and intuitive ways. Non-linear service powered by AI enables flexibility.

Customer Experience 330

Customer Experience Arts Customer Telecommunications 330

Retail TouchPoints

DECEMBER 6, 2024

We found that this customer prioritizes in-store shopping, value, social influence and style-forward products that mimic their own personal style. Peterson: A big unlock is understanding how our customers shop by gender and size across our house of brands. RTP: Carters refined product assortment is more trend-forward.

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

NOVEMBER 25, 2024

I also was doing all our social media, posting about every store that wanted to carry Bogg Bag, and sharing the best places for people to get them. We didn’t have an ERP system or any customer service systems; we were just running on Shopify and hoping for the best. We started doing trade shows and focused on wholesale.

Social Media 275

Social Media Small Business Retail Sporting Goods Leisure 275

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers. Fortunately, this is easy to quantify.

Marketing 299

Marketing Customer Social Media POS 299

Retail TouchPoints

NOVEMBER 1, 2024

I will be engaging my ‘AI twigs’ later this year to extend my reach and handle my online social media interactions, whilst I continue to focus on my art from the comfort and solace of my studio.” Senate Judiciary Subcommittee on Intellectual Property regarding her fears surrounding AI. “I

Social Media 293

Social Media Arts Subscription Technology 293

Retail TouchPoints

MAY 23, 2024

Otherwise, it’s a tool that may be fun but is not driving efficiency for the customer.” The fashion brand’s Prince Street store in SoHo, New York City, is outfitted with a digital mirror, powered by Zero10 , to drive customer engagement and inspire them to have some fun with Coach’s Tabby bag.

Customer Experience 332

Customer Experience Customer Social Media Consumer 332