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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

From workshops and boot camps to hearing from industry leaders you often read about in the news, these are the IRCE 2018 moments that aren’t to be missed. It is the industry’s most trafficked annual conference combining high-profile brand executive tracks down to workshops to train junior employees. What Is IRCE?

Workshop 419
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Inside the Real-World Santa’s Workshop that is PersonalizationMall.com

Retail TouchPoints

It truly is a real-world Santa’s Workshop, although it didn’t reach its current scale overnight. Now the personalization magic happens at a 365,000-square-foot facility with 500 machines that customize a catalog of 40,000 SKUs. As the world has advanced, so has the company, which was acquired by 1-800-Flowers.com in 2020.

Workshop 275
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Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

We are a company all about relationships because that’s what our customers are celebrating when they buy from us — all the relationships in their lives. The Pulse” has proven so successful that Jim and Chris are now entering their third year of letter writing, and it has been a major catalyst for personal connection with our customers.

Customer 277
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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Instead, they often put all of their eggs in the new customer acquisition basket.

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How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences

Retail TouchPoints

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. However, this doesn’t mean that the existing social media playbook needs to be completely rewritten.

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The 6 Best Digital Marketing Companies of 2020

Kissmetrics

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. But thankfully, you don’t have to.

Marketing 361
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Community Building, Customer Engagement & CRM. Social Media Advertising, Campaigns & Retargeting. Customer Lifetime Value & Referral Programs. Localization, Personalization and Customer Experience. What is customer experience? Customer experience historically has involved WOW’ing the consumer.

eCommerce 419