Forrester eCommerce

AUGUST 13, 2024

The lie is based on fairy-tale data — data that tells a charming fiction […] Chances are that your organization is lying to itself about the quality of the customer experience (CX) it provides. But this lie is so pleasant, so comforting, that organizations continue to tell it even as the problems it creates pile up.

Customer Experience 457

Customer Experience Customer B2B Management 457

Forrester eCommerce

JULY 1, 2024

Many of us remember the old days of enterprise business intelligence (BI) delivery where all requests for new or changed queries, reports, and dashboards had to go through a centralized IT team of BI and data professionals.

Other 464

Other Customer 464

Forrester eCommerce

JUNE 17, 2024

In our most recent report on identity and measurement offerings from Google (Privacy Sandbox) and Apple (Private Click Measurement), we stumbled upon an ugly truth about data deprecation: Big tech will not solve this problem, and marketers shouldn’t wait any longer to test and identify practical in-market solutions.

Marketing 435

Marketing B2C Customer 435

Forrester eCommerce

SEPTEMBER 28, 2023

The mark of an insight driven business is a data architecture strategy grounded on business outcomes. Unfortunately, investments to modernize data platforms have historically led to solving the challenges, bottlenecks, and objectives of IT.

Customer 395

Customer 395

Retail TouchPoints

MAY 10, 2024

You have a huge amount of data in different places. Getting and managing the right information for your product catalogs is a time-consuming task, and you aren’t 100% sure your data meets the quality standards necessary to keep each sale from becoming a return: accurate, complete and up-to-date. Designed for data integrity.

eCommerce 290

eCommerce Management Information Customer Loyalty 290

Retail TouchPoints

JULY 4, 2024

These durable data points can be used for full-funnel targeting and attribution that closes the loop – a marketer’s dream. Retailers want their data to be more ubiquitous across national brand campaigns, while brands want to invest in deterministic and durable signals at scale. But what is it that both sides need to succeed?

Retail 264

Retail Automotive Consumer Marketing 264

Forrester eCommerce

AUGUST 28, 2023

Data is everywhere. What constitutes sensitive data for organizations today has greatly expanded in type and format. In my latest report, The State Of Data Security, 2023, we reviewed and analyzed Forrester survey data to identify the key data security trends of the year.

Management 370

Management 370

Forrester eCommerce

MAY 17, 2022

Tell us about yourself: I help people seek, solicit, and speak data & information in safe to share environments. I can help data, technology, and business leaders influence culture change and ignite insight-driven decision making at their organizations.

Technology 370

Technology Information Customer 370

Forrester eCommerce

NOVEMBER 12, 2024

Data ingestion into the SIEM is too expensive. In fact, it’s so expensive that, “How do we reduce our SIEM ingest costs?” is one of the top inquiry questions I get from Forrester clients. And the problem is not new – security leaders have struggled with managing their SIEM budget for over a decade. Visibility […]

Management 273

Management 273

Forrester eCommerce

AUGUST 12, 2024

Data clean rooms are attracting a lot of buzz lately. They’re pitched as a perfect solution in a data deprecation world: Brands can collaborate and maximize the value of their first-party data by running sophisticated analytics to understand customer behaviors, shopper journeys, and more.

Technology 259

Technology Customer B2C Marketing 259

Forrester eCommerce

FEBRUARY 28, 2024

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Marketing 456

Marketing Management Other B2B 456

Forrester eCommerce

APRIL 14, 2020

With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […].

Customer Data 532

Customer Data Customer 532

Forrester eCommerce

FEBRUARY 26, 2024

With the rapid advancement of genAI technology available to businesses even without highly specialized skills, internal data quality is now the primary limiting factor standing in the way of genAI enablement.

Technology 428

Technology B2B Customer Marketing 428

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. And I’m not especially impressed by what most companies call preference data. They can study modes. Dave Norton, Ph.D.

Customer 270

Customer Shopping Carts Social Media Recommendation 270

Forrester eCommerce

SEPTEMBER 8, 2023

At its core, real-time data refers to data made available immediately (or almost immediately) to support operational and analytical workloads. This data may […] The challenge is that “real time” can vary from milliseconds to minutes depending on the use case.

Operations 415

Operations Reference Technology 415

Forrester eCommerce

JUNE 2, 2022

Every organization desires a positive return on its investments in data. Forrester data shows that advanced insights-driven businesses (IDBs) are 8.5 times more likely than beginners to report at least 20% revenue growth in 2021. It pays off to become an insights-driven business.

Customer 370

Customer 370

Forrester eCommerce

APRIL 12, 2021

How long does your organization retain customer, employee, and sensitive corporate data, and how do you go about disposing of it? In the absence of explicit regulatory mandates, when and how to delete different types of records and personal data can become a tug-of-war between line of business, legal, and security teams.

Telecommunications 453

Telecommunications Customer Customer Data 453

Forrester eCommerce

OCTOBER 16, 2023

It’s no secret that many of the challenges in getting value from data and insights are rooted in the need for better data literacy, internal communication, and a stronger data culture. It’s even become the subject of an SNL-worthy (for us data people) satire online.

Management 435

Management Technology Customer 435

Retail TouchPoints

AUGUST 19, 2024

This can be done through the effective use of granular data, which will in turn help retailers maintain customer loyalty and keep their revenues steadier, regardless of fluctuations in national consumer spending rates. Data granularity refers to the level of detail in our data. Retailers should look to Facebook as an example.

Retail 306

Retail Customer Loyalty Consumer Social Media 306

Forrester eCommerce

AUGUST 22, 2023

As security threats increase, data protection and security practices continue to merge. Data resilience firm Rubrik recently announced its acquisition of Laminar, a data security posture management (DSPM) vendor. Modern Data Resilience Is Increasingly A Cybersecurity Issue […]

Management 367

Management 367

Forrester eCommerce

NOVEMBER 6, 2023

Harnessing the benefits of genAI effectively requires huge amounts of data, both structured and unstructured, possibly from various different sources. Rushing in to adopt generative AI (genAI) in marketing without setting the right foundation or assessing readiness is a mistake. Imagine this scenario.

B2B 445

B2B Marketing Customer 445

Forrester eCommerce

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

Customer Data 418

Customer Data Customer B2C Marketing 418

Retail TouchPoints

JUNE 18, 2024

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own customer data. Collecting Your Own Data Brands are likely already collecting their own data in some way from their websites or apps.

Retail 263

Retail Games Information Technology 263

Forrester eCommerce

JUNE 21, 2024

Over the years, Forrester analysts have helped thousands of B2B clients grapple with data quality challenges. Across those highly custom sets of business issues, a few clear patterns have emerged.

B2B 259

B2B Customer Operations Marketing 259

Retail TouchPoints

FEBRUARY 28, 2024

This same guided approach to building can be applied to data models, especially useful for achieving fast, low-risk and low-cost models suited for purpose in specific vertical industries like retail commerce. Analysts save time that would otherwise be spent developing data models from scratch.

Toys 260

Toys Supplies Improvements Marketing 260

Retail TouchPoints

AUGUST 8, 2024

When you see the data privacy pop-up at a new site you’re visiting, do you: 1. Read every single word and carefully consider whether these statements reflect your personal standards around privacy and data use?* *You Increasing consumer education on data privacy and simplifying privacy settings are crucial.

Retail 290

Retail Payment Services Consumer Payments 290

Forrester eCommerce

OCTOBER 26, 2023

The future success of generative AI relies on leveraging quality data effectively. Learn more in our 2024 data and analytics predictions.

Customer 417

Customer 417

Retail TouchPoints

JUNE 14, 2024

At the forefront of these solutions are multi-enterprise supply chain platforms, which have emerged as a critical tool for centralizing data across the complex web of stakeholders involved in supply chains. This advancement represents a significant leap in how companies foresee and navigate potential challenges across their supply networks.

Supplies 297

Supplies Retail Document Operations 297

Forrester eCommerce

SEPTEMBER 8, 2023

Data fabric has been gaining traction in the enterprise.

Other 440

Other 440

Forrester eCommerce

OCTOBER 26, 2023

Forrester’s Q1 2023 Global B2B Intent Data Survey asked intent data users how this type of data is being deployed by their B2B marketing and sales teams — and what results these practitioners are actually seeing.

B2B 395

B2B Marketing Operations 395