Forrester eCommerce

JUNE 17, 2024

In our most recent report on identity and measurement offerings from Google (Privacy Sandbox) and Apple (Private Click Measurement), we stumbled upon an ugly truth about data deprecation: Big tech will not solve this problem, and marketers shouldn’t wait any longer to test and identify practical in-market solutions.

Marketing 435

Marketing B2C Customer 435

Forrester eCommerce

AUGUST 13, 2024

The lie is based on fairy-tale data — data that tells a charming fiction […] Chances are that your organization is lying to itself about the quality of the customer experience (CX) it provides. But this lie is so pleasant, so comforting, that organizations continue to tell it even as the problems it creates pile up.

Customer Experience 457

Customer Experience Customer B2B Management 457

Forrester eCommerce

FEBRUARY 26, 2024

With the rapid advancement of genAI technology available to businesses even without highly specialized skills, internal data quality is now the primary limiting factor standing in the way of genAI enablement.

Technology 428

Technology B2B Marketing Customer 428

Forrester eCommerce

JANUARY 30, 2024

Understand the value that you can expect from an ESG data and analytics provider, learn how providers differ, and investigate options.

Marketing 430

Marketing Financial Services Supplies Management 430

Forrester eCommerce

SEPTEMBER 8, 2023

At its core, real-time data refers to data made available immediately (or almost immediately) to support operational and analytical workloads. This data may […] The challenge is that “real time” can vary from milliseconds to minutes depending on the use case.

Operations 415

Operations Reference Technology 415

Forrester eCommerce

OCTOBER 16, 2023

It’s no secret that many of the challenges in getting value from data and insights are rooted in the need for better data literacy, internal communication, and a stronger data culture. It’s even become the subject of an SNL-worthy (for us data people) satire online.

Management 435

Management Technology Customer 435

Forrester eCommerce

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

Customer Data 418

Customer Data Customer B2C Marketing 418

Forrester eCommerce

NOVEMBER 6, 2023

Harnessing the benefits of genAI effectively requires huge amounts of data, both structured and unstructured, possibly from various different sources. Rushing in to adopt generative AI (genAI) in marketing without setting the right foundation or assessing readiness is a mistake. Imagine this scenario.

B2B 445

B2B Marketing Customer 445

Forrester eCommerce

JANUARY 12, 2024

Providers and users of connected products in the EU, or services related to such products, take note: The EU Data Act is now in force. The Data Act is a Regulation; this means that it’s now law […] The clock on the transition period started ticking on January 11, 2023, and you need to be prepared.

Automotive 466

Automotive Customer 466

Forrester eCommerce

FEBRUARY 23, 2024

I am happy to announce that my coverage area now includes Data Center Services, Infrastructure Outsourcing, and Semiconductors. This is in addition to my existing coverage of Technical Debt and Enterprise Architecture.

Technology 416

Technology Customer 416

Forrester eCommerce

APRIL 24, 2024

Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.

Marketing 446

Marketing Operations Customer 446

Retail TouchPoints

NOVEMBER 14, 2024

As digital operations become more complex and cybercriminals launch increasingly sophisticated phishing and malware attacks, data breaches have become common occurrences. For retailers and consumer businesses, a surge in data breaches presents difficult challenges. Understand your data landscape and attack surface.

Retail 277

Retail Payment Services Consumer Management 277

Forrester eCommerce

MARCH 8, 2024

First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. With two moves, the federal government bucked its reputation for moving at a glacial pace this week.

Marketing 418

Marketing Blog B2C Customer 418

Forrester eCommerce

OCTOBER 26, 2023

Forrester’s Q1 2023 Global B2B Intent Data Survey asked intent data users how this type of data is being deployed by their B2B marketing and sales teams — and what results these practitioners are actually seeing.

B2B 395

B2B Marketing Operations 395

Groove

OCTOBER 20, 2024

This is where an eCommerce product data feed comes into play, enabling stores to automatically update product information across all online marketplaces. What Is an eCommerce Product Data Feed? An eCommerce product data feed is simply a digital file that contains important facts about an eCommerce store's products.

Multi-channel 327

Multi-channel eCommerce BigCommerce Channel 327

Retail TouchPoints

OCTOBER 23, 2024

RFID uses electromagnetic fields to automatically identify and track tags attached to objects, offering retailers precise control over inventory and enabling real-time data analytics to enhance operational efficiency. This data, while useful, raises significant privacy concerns.

Technology 275

Technology Consumer Payment Services Retail 275

Forrester eCommerce

SEPTEMBER 11, 2023

Learn how to amplify the findings in your TEI study and reach more members of the buying group by incorporating robust survey data. Surveys can enhance interview findings by validating them for specific use cases, industries, or company sizes.

B2B 418

B2B Marketing 418

Retail TouchPoints

DECEMBER 19, 2024

In fact, its what appeared when I searched myself in an online registry of the audience segments data providers thought I was part of. If anything, dubious inflation of datasets using lookalikes and modeling has become more normalized in our industry, corrupting the quality and accuracy of much of the data sold.

Presentation 225

Presentation Consumer Marketing Other 225

Retail TouchPoints

AUGUST 19, 2024

This can be done through the effective use of granular data, which will in turn help retailers maintain customer loyalty and keep their revenues steadier, regardless of fluctuations in national consumer spending rates. Data granularity refers to the level of detail in our data. Retailers should look to Facebook as an example.

Retail 306

Retail Customer Loyalty Consumer Social Media 306

Retail TouchPoints

AUGUST 8, 2024

When you see the data privacy pop-up at a new site you’re visiting, do you: 1. Read every single word and carefully consider whether these statements reflect your personal standards around privacy and data use?* *You Increasing consumer education on data privacy and simplifying privacy settings are crucial.

Retail 290

Retail Payment Services Consumer Information 290

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. And I’m not especially impressed by what most companies call preference data. They can study modes. Dave Norton, Ph.D.

Customer 270

Customer Shopping Carts Social Media Recommendation 270

Forrester eCommerce

OCTOBER 16, 2023

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

Financial Services 447

Financial Services B2C Marketing Technology 447

Forrester eCommerce

FEBRUARY 20, 2024

Every year, Forrester surveys over 1,000 marketing decision-makers around the world to learn about their priorities, challenges, and plans.

B2C 414

B2C Marketing Operations Consumer 414

Forrester eCommerce

MARCH 26, 2024

Glassdoor sparked public ire after it covertly added users’ real names, jobs, and job titles to their previously anonymous profiles. While Glassdoor tried to reassure users that the move isn’t a big deal and that their reviews will remain anonymous, users are understandably unsettled by the company unmasking their identities.

Customer Data 397

Customer Data Customer Marketing 397

Forrester eCommerce

NOVEMBER 12, 2024

Data ingestion into the SIEM is too expensive. In fact, it’s so expensive that, “How do we reduce our SIEM ingest costs?” is one of the top inquiry questions I get from Forrester clients. And the problem is not new – security leaders have struggled with managing their SIEM budget for over a decade. Visibility […]

Management 273

Management 273

Forrester eCommerce

NOVEMBER 29, 2024

Selecting a new marketing and sales data provider requires planning and coordination across the revenue ecosystem and revenue operations has a key role to play.

Operations 221

Operations Marketing B2B 221

Forrester eCommerce

NOVEMBER 21, 2024

As consumers look to stuff their stockings, marketers are ignoring an obvious gift waiting under their tree: zero-party data. This is data that customers volunteer about themselves, like their preferences, personal context, and purchase intentions.

Gifts 221

Gifts Customer Data Consumer Customer 221

Retail TouchPoints

NOVEMBER 27, 2024

More than 353 million people were impacted by data breaches in 2023 alone. Data and applications are the foundation of business services. IoT is now part of the shopping experience, and retailers use it for things like automated checkout, inventory and data management and supply chain optimization. trillion in 2023.)

Retail 290

Retail Technology Supplies Management 290

Forrester eCommerce

JULY 3, 2024

Following the first data overview report on the state of GenAI marketing in the region, this report delves into diverse genAI marketing use cases that achieved positive […]

Marketing 535

Marketing B2C 535

Forrester eCommerce

MARCH 7, 2024

However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives. All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes.

Marketing 447

Marketing B2C B2B Customer 447