Salsify

APRIL 4, 2023

Are your ecommerce marketing efforts grabbing the attention of consumers and luring them to shop your digital shelf? If it isn’t consistent across your channels, features outdated images or data — or is just flat-out wrong, you might be product catfishing. Hook, line, and sinker. It might not be for the right reasons.

eCommerce Marketing 128

eCommerce Marketing eCommerce Marketing SEO 128

Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data. Identify where your customer data goes.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Klaviyo

DECEMBER 5, 2017

You may be wondering, what’s on the horizon for ecommerce marketing in 2018? I reached out to a number of ecommerce pros to see what data backed predictions they had, and wanted to mention one beta product launch I think will shake up ecommerce marketing in the coming year. How’s that for a cliffhanger?

eCommerce Marketing 134

eCommerce Marketing eCommerce Marketing Merchant Services 134

lateshipment

JULY 31, 2023

Monitor and analyze their moves which could give you valuable insights that you might be missing out on and also helps you identify any gaps in the market with essential e-commerce marketing tools. Essential free e-commerce marketing tools to outshine your competitors 1. Play Video 3.

eCommerce 130

eCommerce eCommerce Marketing Marketing Social Media 130

Retail TouchPoints

OCTOBER 25, 2022

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. As users become even more tech-savvy, the way their data is used is at the forefront of their minds — and the businesses interacting with this captured data have experienced increased demand to respond to consumers’ heated concerns.

Channel 278

Channel eCommerce Accessories Consumer 278

Retail TouchPoints

AUGUST 2, 2022

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Consumer frustration with poorly targeted online ads, combined with concerns about data sharing, create a major roadblock to tracking consumer buying signals and finding out what people want.

Clothing 274

Clothing Channel Information Fashion 274

Kissmetrics

MARCH 30, 2018

That said, there are many ways you can use local e-commerce insights and marketing tactics to drive foot traffic to your store, and I will show you exactly how you can do this. Optimize your website meta data with “near me” keywords. What e-commerce marketing tactics have you seen drive foot traffic to your store?

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

ESW

FEBRUARY 1, 2024

When it comes to online shopping, the German ecommerce market remains strong. And while German shoppers are similar to those in other Western retail markets, there are a few differences that brands should be mindful of when entering the market.

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Payments 78

Onilab User Guides

DECEMBER 28, 2018

Businesses have been using customer data to boost their marketing efforts for decades. However, the way we gather this data has changed. Is greater availability of data good? Just because you can collect your data everywhere doesn’t guarantee you success. Adopt a Holistic Data Analysis Strategy.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

RetailDive

JULY 5, 2022

How to truly understand your customer, outshine your competition and keep up with growing demand in the global e-commerce market.

eCommerce 116

eCommerce eCommerce Marketing Marketing Customer 116

Optimizely

DECEMBER 6, 2018

Isn’t that basically ecommerce marketing strategy 101?” When you look at your customer’s data across channels, you can understand what they’ve purchased or browsed in the past, then recommend specific products that are tailored just to them. Got your fill of discount-free inspiration for your ecommerce marketing?

eCommerce Marketing 210

eCommerce Marketing eCommerce Marketing Events 210

BigCommerce

JUNE 5, 2018

Commerce-led. This strategy uses a commerce platform front-end for UX and checkout, but APIs for data orchestration across a more robust infrastructure. Open SaaS Ecommerce Model. Commerce-led or commerce-first models use APIs for data orchestration and give relative control to IT teams for infrastructure connectivity.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

Profitero

AUGUST 26, 2024

To shed light on the future of eCommerce and the role of AI, we had the opportunity to speak with Elena Gies , an E-Commerce Marketing Manager at WD-40. In today's rapidly evolving digital marketplace, staying ahead of the curve is paramount.

eCommerce 78

eCommerce eCommerce Marketing Management Marketing 78

Funnel.io

NOVEMBER 19, 2020

As an ecommerce marketer you have access to a lot of data about the effectiveness of your marketing campaigns. The challenge comes when yo u’re looking at this data in a thousand different places and trying to put the pieces together.

eCommerce Marketing 36

eCommerce Marketing eCommerce Marketing 36

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Omnisend

MARCH 31, 2021

However, improvements in data collection, automation, segmentation and artificial intelligence (AI) have created opportunities for enhanced personalization, or hyper-personalization. How to Use Beauty Ecommerce Trends Effectively. Embracing cosmetic and skincare ecommerce trends goes a long way in boosting your store’s relevancy.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? . How Did We Compile this Data?

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Optimizely

FEBRUARY 10, 2021

With an activated Customer Data Platform, like Zaius, brands have the ability to capture all the historical browsing and abandonment behavior of their shoppers and act on these behaviors with true 1:1 personalization. The post The Perfect Gift is in the Data appeared first on Zaius. Start Your Free Trial.

Gifts 195

Gifts Recommendation Shopify Reference 195

Retail TouchPoints

JUNE 26, 2024

Cost of goods is increasing whereas consumer confidence is decreasing, so businesses need to rethink their marketing strategy and drive incremental gains. In a digital environment that’s built on data, sorting the signal from the noise is key. Send the Signal and Watch the Results Data is the catalyst of more effective algorithms.

eCommerce 264

eCommerce Customer Loyalty Marketing Fashion 264

Retail TouchPoints

NOVEMBER 2, 2023

Whether they like it or not, ecommerce marketers are being forced to adapt to a cookie-less environment. In this sense, the tactic isn’t so much about individual personalization anymore but about using the impersonal data you have to create experiences that resonate for individuals in a compelling way.

eCommerce Marketing 275

eCommerce Marketing eCommerce Customer Experience Marketing 275

Optimizely

NOVEMBER 2, 2017

Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. Building a sense of urgency into your ecommerce marketing could even be the difference between hitting your revenue goals this quarter and missing them entirely. Discount Abandoned Carts.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

Groove

APRIL 17, 2024

At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects. Automated Bidding By analyzing performance data in real-time, Klaviyo can automatically adjust Google Ads bidding strategies to ensure that ads are shown to the most relevant audiences at the right time.

Customer Data 396

Customer Data Improvements eCommerce eCommerce Marketing 396

GetElastic

FEBRUARY 6, 2019

While the interactive viewing experience is an unparalleled-first, many are concerned about the data gathered based on the viewing choices they’ve made, and how Netflix can leverage that information in the future. This could spill over to the way brands choose to deliver marketing communication to their audiences.

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

Omnisend

MAY 15, 2020

Also, suggest a few simple, actionable ways to increase sales via the rollout of effective marketing initiatives. Business Bottleneck 1: Too Much Data and Too Little Time. Are you facing a problem of plenty when it comes to customer data? Struggle to go live with marketing campaigns powered by fresh consumer insights?

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Demo 78

Prisync

AUGUST 13, 2018

If you’ve already sold products, look through your own data to see which products are most popular and have the least amount of returns or complaints. Pet e-commerce marketing – final thoughts. What marketing strategies have you used for your pet store? What are you waiting for?

eCommerce Marketing 42

eCommerce Marketing eCommerce Marketing Social Media 42

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. We’ve put together an overview of what the platform has to offer so you can see how it would fit in with your eCommerce marketing strategy.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Klaviyo

JANUARY 24, 2018

This new and unified approach to personal data protection gives EU citizens a lot more control over who has access to their data. Adopted on April 27, 2016, the GDPR affects not only European companies, but every company that processes data of EU nationals (or could process their data in the future). Data Subject Rights.

eCommerce Marketing 130

eCommerce Marketing Marketing eCommerce Definition 130

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Groove

SEPTEMBER 1, 2020

Integrating SMS Marketing with a tool like Klaviyo helps businesses maximize opportunity when sending out text messages. Klaviyo is a data science company that focuses on making personalized content through data-driven decision making. Klaviyo SMS. They are: Welcome series.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. Finally, TikTok has rapidly entered the U.S.

eCommerce 275

eCommerce Social Media Fashion B2C 275

Onilab User Guides

JULY 12, 2019

E-commerce stores are one of the most popular targets for the hackers. With the rise of the cyber attacks, business owners should take action in securing their stores in order to protect the customer data and avoid huge money losses. One of the biggest scandals related to cybersecurity happened with the Lime Crime company.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Groove

SEPTEMBER 24, 2020

In this blog, we're breaking down the various Klaviyo integrations to help you integrate more data and improve your marketing strategy. eCommerce marketing tools are great for winning back lost customers, capturing abandoned carts, offering product recommendations and so much more. Klaviyo Integrations. That's right ?

Customer Data 322

Customer Data BigCommerce eCommerce Marketing Document 322

ROI Revolution

AUGUST 5, 2021

Make sure the data in your live product feed stays up-to-date if you’re expecting lots of changes to price and availability during holiday seasonality. If you’re updating product information on your site, update the feed to refresh item data in the Merchant Centers and Catalogs. Perfecting Your Product Feeds.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

ecomdash

AUGUST 12, 2019

Technology advances, customers become savvier, and competition online grows – all reasons that it’s time to look at ways to refresh your ecommerce marketing strategy. . We’ve put together a list of four marketing strategies that you should be using, along with some tips on how to implement them. . . #1 Now it’s up to you!

eCommerce Marketing 72

eCommerce Marketing Marketing eCommerce Social Media 72

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Prisync

MARCH 13, 2018

Let’s go with one of the best practice – Fitbit’s marketing. Fitbit is a piece of wearable technology that connects to an app on your phone or tablet and measures data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics. Let’s dive in! Understand your audience.

Consumer Electronics 41

Consumer Electronics eCommerce Marketing eCommerce Electronics 41