Remove Data Remove Mobile Remove Point of Sale
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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. Generally speaking, 80% of all transactions run through a POS, so it’s a tremendous conduit to either collect clean data, cleanse data — or muck it up entirely,” said Sheldon. “If

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Resilience is Key as Payments Acceptance becomes Mission-Critical

Retail TouchPoints

Resilience is achieved by having multiple communication networks, dual acquirer processors, active-active data centers, smart transaction routing, payment orchestration and accepting alternative payment methods. This can be achieved through dual data centers operating in an active-active architecture with auto redundancy built in.

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A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

Retail TouchPoints

But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems. In April 2024, Ticketmaster suffered a substantial data breach for which the hacking group ShinyHunters claimed responsibility.

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Turn Your Store Associates into Superheroes with These Four POS Capabilities

Retail TouchPoints

Customer and product information at their fingertips What are some of the functionalities and data that your POS system needs to serve up? Well, let’s start with customer data. Associate POS adoption depends on getting the user experience right. Have your POS lose its network connection — and with it, the ability to transact.

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Don’t Wait Until Black Friday to Protect Your Endpoints

Retail TouchPoints

On average, nearly 20% of annual retail sales happen in November and December, and the impact of a breach can be disruptive to the business and brand. Endpoints, like laptops, tablets, mobile and BYOD devices, public cloud infrastructure and SaaS applications play a bigger role in retailers’ business and how they engage with their customers.