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The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. In other words, it can help you build a data-driven ecommerce business.

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How We Integrated BigCommerce Multi-Storefront (MSF) with Klaviyo

Groove

Why We Built The Klaviyo BigCommerce Multi-Storefront Integration The Lack of Native Klaviyo Support for Multi-storefront At the time of writing, Klaviyo hasn’t yet developed a native integration for BigCommerce Multi-storefront. Each storefront (tennis and pickleball) is assigned a unique channel ID in BigCommerce.

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How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey

Optimizely

A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more. Coola Suncare Utilizes Loyalty Data to Drive Tailored Marketing Campaigns.

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Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

Mastering data is critical for retailers, particularly those serving specialty areas. Recent data published by Deluxe provides examples of expenditures beyond the obvious that demonstrate why this group is a marketer’s dream. In a market like this, however, the movement toward data is often accompanied by an unhealthy euphoria.

Marketing 261
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The Ultimate Guide to Ecommerce Replatforming and Data Migration

BigCommerce

The biggest 2 of which are issuing the RFP and transferring the data. I’ll give you an RFP template you can print out and use right now –– and introduce you to the free services teams that will migrate your data for you. Finally, I’ll debunk the most common data migration myths out there. Seriously. DO NOT BUY BEFORE YOU TRY.

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Best Marketing Automation Software

Kissmetrics

But the good news is that I narrowed it down to my top six recommendations, reviewed them, and developed an all-inclusive list of what to consider when making your final decision. I stand behind all of my top recommendations. Your marketing channels. Different marketing automation software supports various marketing channels.

Marketing 363
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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

That’s not measly amount of cash –– not even for multi-million dollar online stores. In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Don’t wait until right before the holiday season to test out the eBay channel. I’d recommend the integration for sure! Get started now.