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The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. In other words, it can help you build a data-driven ecommerce business.

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How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey

Optimizely

A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more. Coola Suncare Utilizes Loyalty Data to Drive Tailored Marketing Campaigns.

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Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

Mastering data is critical for retailers, particularly those serving specialty areas. Recent data published by Deluxe provides examples of expenditures beyond the obvious that demonstrate why this group is a marketer’s dream. In a market like this, however, the movement toward data is often accompanied by an unhealthy euphoria.

Marketing 261
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The Ultimate Guide to Ecommerce Replatforming and Data Migration

BigCommerce

The biggest 2 of which are issuing the RFP and transferring the data. I’ll give you an RFP template you can print out and use right now –– and introduce you to the free services teams that will migrate your data for you. Finally, I’ll debunk the most common data migration myths out there. Seriously. DO NOT BUY BEFORE YOU TRY.

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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing. Enhanced Customer Experience : Self-service portals and personalized recommendations empower B2B buyers to make informed decisions without delay. This benefits upselling and cross-selling efforts.

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Best Marketing Automation Software

Kissmetrics

But the good news is that I narrowed it down to my top six recommendations, reviewed them, and developed an all-inclusive list of what to consider when making your final decision. I stand behind all of my top recommendations. Your marketing channels. Different marketing automation software supports various marketing channels.

Marketing 363
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Generative AI in Retail: 4 Predictions for 2025

Retail TouchPoints

Retailers have access to massive amounts of data, much of which is unstructured ranging from product descriptions and images to customer reviews and in-store video feeds. However, this unstructured data often remains underutilized by current AI systems. Multimodal AI will unlock new insights and value.

eCommerce 298