Kissmetrics

JUNE 9, 2021

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

PPC 259

PPC Shipping Costs Marketing Customer 259

Kissmetrics

FEBRUARY 18, 2021

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. How Do PPC and Paid Social Campaigns Increase Brand Awareness? You can continue to run a PPC campaign while watching two goals.

PPC 259

PPC Social Media Marketing Events 259

Algopix

APRIL 27, 2023

If you are selling on Amazon, you need to be aware of the importance of Amazon PPC Advertising. Amazon PPC (Pay Per Click) is a form of online advertising that allows you to bid on keywords that will trigger your ads to appear when users search for these terms on Amazon. What is Amazon PPC?

PPC 106

PPC Improvements Recommendation Information 106

SellBrite

JUNE 28, 2021

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to Amazon PPC. Let’s dive in.

PPC 144

PPC Recommendation BigCommerce Other 144

Inflow Insights

JULY 29, 2021

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Here are the strategies we recommend for our eCommerce clients during the busiest time of the year: 1. For a more comprehensive understanding of your optimal budget, we recommend looking at your holiday spend from 2018-2020.

PPC 166

PPC Toys Gifts SEO 166

BigCommerce

MARCH 23, 2017

With Google continuing to lead the industry in web (and paid) search, and Facebook continuing its powerhouse status as first-party data collector –– these two tech giants offer online businesses visibility and targeting that’s unparalleled elsewhere on the web. PPC advertising is equal parts art and science. Learn More.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Retail TouchPoints

AUGUST 20, 2024

Reassessing Pay-Per-Click (PPC) advertising. While PPC advertising was a staple in digital marketing strategies of the recent past, its effectiveness in driving direct conversions may be waning due to increased competition and rising per-click costs. For those just getting started, this guide from Campaign Monitor may be useful.

PPC 223

PPC Merchant Services Marketing Multi-channel 223

ROI Revolution

MARCH 7, 2023

With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. Another initiative we recommend is including more broad match keywords.

PPC 78

PPC Technology Information Download 78

Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important. Step 1: Add Your Campaign Data.

PPC 117

PPC Download Information Search Marketing 117

Kissmetrics

DECEMBER 15, 2020

With the new General Data Protection Regulation (GDPR) , cookies have taken center stage in the fight for internet privacy. Cookies are small text files that collect bits of data about users as they browse the web. Cookie tracking helps you collect data on users who visit your pages. What Data Can You Pull From Cookie Tracking?

eCommerce 320

eCommerce Information Improvements Reference 320

Kissmetrics

APRIL 30, 2021

As a result, most businesses will have to rely on first-party data for things like ad targeting. Here’s what you need to know about first-party data and how to use it to create targeted paid ads. Spoiler alert: It might actually be better for your PPC strategy in the long run!). What Is First-Party Data?

Marketing 255

Marketing Information PPC Social Media 255

Inflow Insights

DECEMBER 20, 2021

This seasonal nature was already reflected in our team’s PPC strategy. This was a huge piece of missing data. Now, our PPC team not only sees the eCommerce conversion data from our Google Ads campaigns, but also that revenue created through call center orders, too. Using that Data in Our Google Ads Strategy.

PPC 106

PPC Supplies Channel eCommerce 106

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Kissmetrics

MAY 21, 2021

To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance. While a spreadsheet might not seem like the most intuitive tool for managing your marketing efforts, there are many Excel tricks you can use to quickly streamline your data, track metrics, and improve conversions.

PPC 284

PPC SEO Management Marketing 284

Retail TouchPoints

JULY 4, 2022

Beginning July of 2023, UA properties will no longer process new data. More specifically, if you want access to year-over-year data on GA4, you’ll need to migrate your accounts by July 1, 2023. This permits you to track and visualize specific data most important to your ecommerce site. The good news?

eCommerce 259

eCommerce SEO Recommendation Events 259

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Groove

JANUARY 5, 2022

Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year! Once specified product data is input into the Google Merchant Center, Google uses this data (instead of keywords) to display a merchant's ads in searches. See Detailed Reports & Utilize Competitive Data.

Merchant Services 310

Merchant Services PPC Social Media Shipping Costs 310

Groove

FEBRUARY 21, 2019

Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. Data Science.

eCommerce Marketing 273

eCommerce Marketing eCommerce Marketing PPC 273

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

PPC 298

PPC Recommendation Social Media Mobile 298

Kissmetrics

JANUARY 25, 2021

This is a simple and strategic way to upgrade your automated PPC ads. This means no more digging through stacks of data, comparing ad sets, and leaving your ROAS up to chance. Google recommends not using this feature unless you are a skilled ad tester, as it will impede the ability of the responsive search ad software.

PPC 306

PPC Recommendation Information Improvements 306

Wiser

DECEMBER 1, 2017

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . Plan on Data Delays (All) . Specifically, as retailers finish out the holiday season, we recommend advertisers: .

PPC 74

PPC Shipping Costs Apparel Social Media 74

PERQ

NOVEMBER 1, 2024

Our data-driven approach to managing multifamily ads is a key part of how we boost leads and lower cost-per-lease. Make sure the right ads reach the right people at the right time by using data about your audience. Here are 6 steps we recommend for mastering your multifamily budget : Involve owners and asset managers.

PPC 36

PPC Books Management Information 36

Inflow Insights

DECEMBER 16, 2020

In the early days of the COVID-19 pandemic, we preemptively took a look at one client’s micro conversion data in order to implement recommendations for making their revenue goals a reality. With that, we had to quickly come up with strategies to improve the account even more — and hopefully onboard them as a full-time PPC client.

PPC 105

PPC Events eCommerce Recommendation 105

Inflow Insights

NOVEMBER 29, 2021

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. Semrush’s PPC Toolkit. SpyFu’s PPC Research. Remember, any data you can find on your competitors is data your competitors can find on you. Ahrefs’ Site Explorer.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

Inflow Insights

SEPTEMBER 27, 2021

We’ll cover it all in this blog, including: How Google Shopping and Search Ads track out-of-stock products How out-of-stock listings affect your PPC ads And which seven strategies you should use for your out-of-stock product listings. If you can’t quickly complete your data feed management, rest assured that Google Shopping can do it for you.

PPC 127

PPC Merchant Services Recommendation Supplies 127

Kissmetrics

JULY 9, 2021

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. The data proves that nano- and micro-influencers are successful. times more conversations than average consumers when they recommended products.

Social Media 359

Social Media Travel PPC Recommendation 359

Inflow Insights

DECEMBER 20, 2020

While this is important, we’d argue that the more significant wins actually come from optimizing your data feed. In this post, we’ll outline how we optimize the Google Shopping feed for our PPC clients and show you how you can do the same for your eCommerce business or clients. What is a Google Shopping Data Feed?

Improvements 116

Improvements PPC Information eCommerce 116

Inflow Insights

DECEMBER 16, 2020

In the early days of the COVID-19 pandemic, we preemptively took a look at one client’s micro conversion data in order to implement recommendations for making their revenue goals a reality. With that, we had to quickly come up with strategies to improve the account even more — and hopefully onboard them as a full-time PPC client. .

PPC 89

PPC Events eCommerce Recommendation 89

Inflow Insights

OCTOBER 2, 2020

Over the past few weeks, the PPC world has been focused primarily on one thing: Google’s new policy on sharing search term data. So that is the background of the discussion—Google rolling out a vague new policy saying it will show less search query data of low-volume searches in an effort to protect privacy.

eCommerce 100

eCommerce PPC Other Recommendation 100

PERQ

NOVEMBER 1, 2024

Our data-driven approach to managing multifamily ads is a key part of how we boost leads and lower cost-per-lease. Make sure the right ads reach the right people at the right time by using data about your audience. Here are 6 steps we recommend for mastering your multifamily budget : Involve owners and asset managers.

PPC 36

PPC Books Management Information 36

Inflow Insights

NOVEMBER 15, 2021

Manually chasing down product data from Google Analytics across sources, marketing channels, and date ranges can be a laborious, time-consuming process. In this blog, I’ll walk you through how to use the different sections of this Google Data Studio Report to inform your marketing campaigns and drive the most revenue for your online store.

PPC 112

PPC eCommerce Download Supplies 112

Kissmetrics

MARCH 23, 2021

A PPC ad can highlight what sets your podcast apart from its competition. Cost-effective advertising: PPC is a cost-effective way to promote your podcast because you pay based on clicks, impressions, or conversions. PPC campaigns on LinkedIn will be key to attracting like-minded podcast listeners. Target the Right Audience.

PPC 261

PPC Social Media Reference Download 261

Groove

APRIL 4, 2024

When you measure your critical performance metrics alongside peers on the same eCommerce platform, you can craft data-backed strategies to not just catch up, but outpace the competition. How Should I Read The BigCommerce Data? Join The BigCommerce Benchmark Group How Do I Join The BigCommerce Performance eCommerce Benchmark Group?

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Groove

JANUARY 4, 2021

Recommend cohesive strategy for current websites. Our Recommendations. We also recommended that it was best for the client to leverage audience demographic data to improve conversion rate. Check out our eCommerce PPC services to learn more about our approach. this happened alongside the October launch. Conclusion.

Improvements 361

Improvements Recommendation PPC Shopping Carts 361

Inflow Insights

JANUARY 26, 2022

But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking? click-to-call tracking.

PPC 115

PPC eCommerce Multi-channel SEO 115

Kissmetrics

OCTOBER 2, 2020

Here’s what I recommend. They pull data from Amazon websites and provide you with various keyword and key phrase options. This data will help you work out which keywords rank best on Google for your product. How Does PPC Relate to Amazon SEO? They’re known as pay-per-click (PPC) listings.

SEO 355

SEO PPC eCommerce eCommerce Platforms 355

Ecommerce Platforms

JANUARY 10, 2022

That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. In their simplest forms, reverse ASIN tools analyze internal traffic channels and bring together that data to boost sales for your own store. analysis for every keyword.

PPC 197

PPC Channel Information Other 197