Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. And I’m not especially impressed by what most companies call preference data. That’s preferences analytics. They can study modes.

Customer 221

Customer Shopping Carts Social Media Recommendation 221

Retail TouchPoints

DECEMBER 18, 2023

Data Quality is Critical Successfully selling products online requires that companies produce, consume and make sense of a massive amount of data. It can process data to identify matches, recognize patterns and take action 50 times faster than humans. Without reliable data, AI outcomes can be skewed or ineffective.

Recommendation 255

Recommendation eCommerce Jewelry Document 255

Retail TouchPoints

AUGUST 8, 2024

When you see the data privacy pop-up at a new site you’re visiting, do you: 1. Read every single word and carefully consider whether these statements reflect your personal standards around privacy and data use?* *You Increasing consumer education on data privacy and simplifying privacy settings are crucial.

Retail 277

Retail Payment Services Consumer Payments 277

Retail TouchPoints

JUNE 5, 2024

To optimize brand and product discovery across all channels, brands have to optimize their product data. However, many merchants struggle to create, manage and update this data effectively, while integrating it with relevant customer insights.

Customer Loyalty 224

Customer Loyalty Channel Recommendation eCommerce 224

Retail TouchPoints

MAY 4, 2023

Ecommerce product search and discovery platform company Constructor has introduced Constructor Quizzes, a solution designed to help retailers deliver on consumers’ expectations by powering relevant and personalized product recommendations in real time that drive shopper satisfaction and conversions.

Retail 275

Retail Recommendation Mobile Consumer 275

Retail TouchPoints

JUNE 18, 2024

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own customer data. Collecting Your Own Data Brands are likely already collecting their own data in some way from their websites or apps.

Retail 233

Retail Games Information Technology 233

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Forrester eCommerce

FEBRUARY 2, 2023

In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?” It’s a valid question and a totally understandable one – a common recommendation (including from Forrester) to contend with the loss of third-party […]

Customer Data 195

Customer Data B2C Customer Recommendation 195

Retail TouchPoints

AUGUST 16, 2022

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. It also asks how “recently added” products can be successfully integrated into recommendation systems when they have no prior engagement. Personalization with Privacy.

eCommerce 245

eCommerce Consumer Merchant Services Recommendation 245

Groove

JULY 30, 2024

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data.

Customer 195

Customer Customer Data Games eCommerce 195

Retail TouchPoints

MAY 11, 2022

Accurate search results and personalized recommendations are undisputedly the bedrock of modern ecommerce. To make all of this possible — from search query relevance to ranking models and recommendation engines — machine learning (ML) is utilized. Data Labeling. Recommendation of complementary items.

eCommerce 266

eCommerce Recommendation Accessories eCommerce Platforms 266

Retail TouchPoints

JULY 9, 2024

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

POS 273

POS Department Stores Payment Services Point of Sale 273

Retail TouchPoints

MAY 7, 2024

Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants. Yet retailers aren’t making the most of this treasure trove of data — often due to a lack of resources and a reliance on complex, handbuilt integrations between different tools in their ecommerce stack.

eCommerce 239

eCommerce Improvements Information Channel 239

Forrester eCommerce

MARCH 6, 2023

Forrester recently published Top Recommendations For Your Security Program, 2023 for CISOs and other senior cybersecurity and technology leaders. In 2023, our recommendations fall into three major strategic themes for security […]

Recommendation 195

Recommendation Technology Other Management 195

Retail TouchPoints

APRIL 7, 2021

Online discount apparel retailer MandM Direct , which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey, has generated impressive improvements in multiple KPIs with real-time, personalized recommendations. We want to test whether we can put it further up on the PLP.

Recommendation 151

Recommendation Apparel eCommerce Customer 151

Retail TouchPoints

JULY 23, 2024

That’s why you’ve got to leverage predictive data, using machine learning in real time, to better anticipate delivery windows. We’re turning all of that experience and data into digital solutions that address every stage of the customer journey. People want — and expect — to know exactly when their packages are going to be delivered.

Merchant Services 270

Merchant Services Shipping Costs Supplies Fulfillment 270

Retail TouchPoints

FEBRUARY 15, 2023

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud.

Merchant Services 273

Merchant Services Supplies Retail Customer Data 273

Retail TouchPoints

MAY 7, 2021

The pilot program will leverage 3DLOOK’s AI-enabled technology to help provide accurate size and fit recommendations for Dickies apparel. Using a front and a side photo of the customer, the 3DLOOK tool will map the shopper’s body and shape data with product information to determine the best size. “A

Recommendation 274

Recommendation Apparel Technology Consumer 274

Optimizely

NOVEMBER 5, 2020

By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. Loyalty data gives you an opportunity to engage your customer with messages that are completely personalized for them. Loyalty data lends itself to relevant and personalized messages.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Retail TouchPoints

AUGUST 26, 2022

million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). In its statement, Sephora alleged that the CCPA included unclear language regarding how it defines the “sale” of data.

Information 276

Information Consumer Recommendation Online Retail 276

Retail TouchPoints

NOVEMBER 14, 2023

It came down to coding: Because generative AI is built using pre-existing data and rules, it can only produce results that are similar to, or derivative of, things that have been done or said before. Let’s talk about your data. Strong data is vital. The reason for these shortcomings was fairly simple.

Retail 234

Retail Customer Loyalty Technology Consumer 234

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

Social Media 266

Social Media Consumer Information Marketing 266

Retail TouchPoints

NOVEMBER 17, 2022

Lily AI and Pimberly have partnered with the goal of providing global brands with the ability to streamline product data and digital asset management. The Lily AI/Pimberly partnership can help retailers gain more accurate and robust product data within their centralized product catalog to power all downstream systems.

Management 243

Management Retail Recommendation Channel 243

Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. So in this article, I want to go through all the Google Ads recommendations and show you which ones to trust, and which ones to stay away from. In this list, you’ll see a few recommendations with this alarm icon. Worth trying out!

Recommendation 91

Recommendation Improvements Definition Other 91

Retail TouchPoints

APRIL 14, 2022

From the Facebook Files to Netflix’s documentary The Social Dilemma , we now understand more than ever how social networks and search engines utilize our data not only to sell us products and services but also to promote ideology, opinions, and political views. Behavioral intent data is definitely about to have its time in the sun.

Consumer 253

Consumer Recommendation eCommerce Definition 253

Retail TouchPoints

FEBRUARY 2, 2022

In fact, there’s no reason you should be missing dinner any night of the week to deal with the data dilemma when it comes to pricing. In my experience, the data is what keeps retailers from making the big jump to new pricing technologies and strategies. How much data do I need to shift support and drive my overall pricing strategy?

Retail 233

Retail Recommendation Outdoor Customer Data 233

Fabric

MAY 2, 2023

Organizations spend billions to ensure that every single data point facilitates informed decisions. In fact, Gartner projects that by 2024, 75% of organizations will have deployed multiple data hubs to drive mission-critical data and analytics sharing and governance. What is Data Orchestration?

eCommerce 246

eCommerce Payment Services Information Management 246

Retail TouchPoints

JANUARY 9, 2024

Predicting fluctuations in customer demand through enhanced data analytics and developing contingency plans are the two major steps that small businesses can take to prepare themselves for the challenges ahead.

Supplies 246

Supplies Shipping Costs Small Business Retail Recommendation 246

Optimizely

JUNE 18, 2020

A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more. Coola Suncare Utilizes Loyalty Data to Drive Tailored Marketing Campaigns.

Beauty and Health 273

Beauty and Health Multi-channel Recommendation Customer Data 273

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. Recommendation is a never-ending battle for accuracy and timeliness. Online retail is a competitive scene.

Recommendation 144

Recommendation Customer Retail Social Media 144

Wiser

NOVEMBER 19, 2024

In our previous post, we outlined how brands can leverage store-level sales data and incremental points of distribution to boost in-store sales. Now, we’re taking it a step further by exploring how Wiser’s tools empower brands to combine sales and execution data to further optimize sales and retail performance.

Improvements 78

Improvements POS Recommendation Mobile 78

Optimizely

DECEMBER 3, 2020

Driven by consumers doing more and more shopping online and accelerated by the ongoing pandemic, many brands saw a month’s worth of data in a single day. Not all CDPs are created equally, but all CDPs start with the collection of your customer data. We do this by building bespoke models based ONLY on your data.

Marketing 195

Marketing Beauty and Health Customer Data Sporting Goods 195

Retail TouchPoints

SEPTEMBER 3, 2021

To tackle this, GlassesUSA.com has built a suite of intelligent search and recommendation tools , a range of try-on solutions (both virtual and real-world) and offers a host of educational content to guide shoppers through the process of buying eyewear online.

Recommendation 216

Recommendation Shipping Costs eCommerce Customer 216

Retail TouchPoints

AUGUST 2, 2022

Consumer frustration with poorly targeted online ads, combined with concerns about data sharing, create a major roadblock to tracking consumer buying signals and finding out what people want. Using zero-party data to offer more relevant products and services will be a key aspect of marketing strategies for years to come.

Clothing 231

Clothing Channel Information Fashion 231

Retail TouchPoints

JULY 19, 2021

Mastering data is critical for retailers, particularly those serving specialty areas. Recent data published by Deluxe provides examples of expenditures beyond the obvious that demonstrate why this group is a marketer’s dream. In a market like this, however, the movement toward data is often accompanied by an unhealthy euphoria.

Marketing 261

Marketing Retail Multi-channel Events 261

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 264

Consumer Customer Experience eCommerce Technology 264

Optimizely

JUNE 20, 2019

One way you can do that is with personalized product recommendation campaigns. Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more. How to create a product recommendation campaign.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150