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The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

BigCommerce

But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. Let’s briefly talk about developing a content marketing strategy and how this will take your marketing efforts to the next level.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Inflow Insights

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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The 7 Best Strategies for D2C Brands

Kissmetrics

D2C companies, by definition, take out the middleman and sell their products “direct to consumers.”. That is, the brand is best known in a particular part of the country, and they market their subscriptions to those who lived there and have moved away. D2C, by definition, means you need to be able to reach your target audience.

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59 Productivity Hacks for Online Small Business Owners

BigCommerce

Need some simple graphic design help for a logo, PPC banner or social media ad? The podcast has definitely helped me be more aware of my own triggers for bad (business) behavior or to just be more aware of when I need to take a break for example (to avoid burnout). As a result, I’ve definitely learnt to take much better care of myself.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together. Bounce Rate.

PPC 162
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How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017

BigCommerce

As mentioned earlier, it’s definitely a maturing algorithm and will continue to become more complex over time. From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. My two favorite tools are Helium 10 – Magnet and Keyword Inspector.

SEO 209