Remove Definition Remove Multi-channel Remove PPC
article thumbnail

38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords. In the changing world of online business, these definitions are constantly taking on new meanings. Click To Tweet.

eCommerce 199
article thumbnail

The 8 Best CRO Companies of 2020

Kissmetrics

6 Inflow — Affordable Multi-Service E-commerce Option. That’s why it can be extremely powerful to have consistently growing media channels that lead to conversion-optimized sales pages built by the same people that got you the social media traffic in the first place. 8 Linear Design — Best For PPC + CRO.

eCommerce 316
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Marketing Automation Campaigns You Need to Start Doing ASAP

Kissmetrics

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Here’s my definition: Automating marketing processes that otherwise are tedious and take up too much time. It’s pretty much exactly what it sounds like, but I know most people love specific definitions. There is definite interest there.

article thumbnail

How to Master Amazon SEO and Move Your Products up the Search Rankings in 2017

BigCommerce

As mentioned earlier, it’s definitely a maturing algorithm and will continue to become more complex over time. From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. What does that tell you? My two favorite tools are Helium 10 – Magnet and Keyword Inspector.

SEO 209
article thumbnail

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Target those people when driving traffic to your website through PPC and SEO.

PPC 162
article thumbnail

9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: Though, you may scale ads on one channel more than the other. Get in touch.

article thumbnail

Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Consider the popularity and growth of image-based social media channels like Pinterest and Tumblr , and remember that many shoppers use Google Shopping and Google Images to quickly search for products by image. Multi-Expert (aka “Roundup” Articles). Buying Guides & “How To” Content. Product Image Galleries. Social Media.

eCommerce 164