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How to Pull More PPC Ad Data

Kissmetrics

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. The problem is that data is crucial to understanding how effective your PPC and SEO campaigns are.

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How to Write PPC Ad Copy Using AI

Kissmetrics

It’s no secret: the world of PPC advertising is not for the faint-hearted. How Can Artificial Intelligence Help Your PPC Campaigns? Just so we’re on the same page, let’s quickly look at a simple definition of AI. 6 Ways AI Can Help You Write Good PPC Ad Copy. You need to learn how to write ad copy that converts.

PPC 332
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How to Utilize Chatbots in Tandem With a PPC Campaign

Kissmetrics

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? To ensure a successful PPC campaign , you have to start with the end in mind. 5 Ways to Use Chatbots During a PPC Campaign. The great thing about adding chatbots to your PPC campaign strategy is the flexibility they bring.

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Organic Search vs. Paid Search: Which Is the Better Choice?

Groove

If you're struggling to get your business' content in front of the right audience you're definitely not alone. To decide whether you'll get better organic search results vs paid options you'll want to consider pay-per-click (PPC) and search engine optimization (SEO). That way you can get the most bang for your advertising buck.

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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Inflow Insights

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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A Definitive Setup Guide To Google Shopping Ads [FREE Strategy Cheatsheet]

MakeWebBetter

The post A Definitive Setup Guide To Google Shopping Ads [FREE Strategy Cheatsheet] appeared first on MakeWebBetter. It’s already 2020 and if you are working in the eCommerce industry as a retailer or as a marketer, you must be aware of what are Google Shopping Ads aka Product Listing Ads (PLA’s) and how much power do they possess.

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How to sell online in 2023: The definitive guide

Omnisend

Invest in PPC Pay-per-click is another popular advertising channel, mostly targeting search engines and websites. Here’s an example of a PPC ad. With PPC, you can easily choose a specific audience to target. The post How to sell online in 2023: The definitive guide appeared first on Omnisend Blog.