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How to Pull More PPC Ad Data

Kissmetrics

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. The problem is that data is crucial to understanding how effective your PPC and SEO campaigns are.

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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Inflow Insights

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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Negative Keywords: The Definitive Guide

Store Growers

It has a lot of recommendations for related keywords, ideal to discover more negatives. It’s similar to SEMrush but had a lot fewer PPC features. The post Negative Keywords: The Definitive Guide appeared first on Store Growers. I especially like the Amazon one, since most keywords there has commercial intent. Grab it here!

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4 Ways to Use Micro-Influencers to Grow Your Business

Kissmetrics

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. Well, let’s start off with some basic definitions. times more conversations than average consumers when they recommended products. So what do you do?

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Modern Must-Haves for Multifamily Marketing

PERQ

Brilliant use of PPC Of course, PPC stands for “pay-per-click.” PPC as a category can refer to the ads you see at the top of search results and also targeted display ads placed in social or on maps. PPC can be a frenemy. The other beauty of PPC is that, when it’s done well, it drives higher quality leads.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. Bounce Rate.

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. Furthermore, make mobile site speed optimizations an internal priority by communicating the revenue impact of falling short of the industry-recommended benchmarks.

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