ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. So, while you definitely want to double-down on your mobile investment, your investment in desktop must continue strong. With Industry Insights Straight from Google.

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ROI Revolution

MAY 9, 2018

These quality of life updates are definitely a step in the right direction, and you better get used to them fast. The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. Still need help?

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Inflow Insights

MARCH 27, 2020

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.

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ROI Revolution

MAY 4, 2020

The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. We’ll be teaming up with Digital Commerce 360 to talk about search engine optimization and why it’s so important to your brand’s full-funnel marketing strategy.

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ROI Revolution

FEBRUARY 10, 2022

But there were definitely some clear winners. of marketers say that attribution is the most top-of-mind trend for them in 2022. You can learn more about how to strategize a successful plan for both in this webinar replay and this white paper on the digital search duopoly (what we like to call the combination of PPC and SEO).

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Inflow Insights

APRIL 3, 2020

Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce PPC Marketing Strategies. #4:

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ROI Revolution

JANUARY 25, 2023

Sara Burns, Senior Team Lead, Paid Search The importance of creative definitely extends to the paid search side, as well. Performance Max (PMax) is the newest campaign type that encompasses placements across all of Google, including Discover, Gmail, Shopping Search, Display, and video. Nobody likes a pop-up!

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