To Experience the Future of Retail, You’ll Want to Go to the Store
Retail TouchPoints
JANUARY 25, 2023
Forrester and Shopify found that more than half (54.5%) of holiday 2022 shoppers planned to visit brick-and-mortar stores for this reason. A positive experience in the store can lead to a purchase during the visit or online after the visit, while an underwhelming experience represents a missed opportunity.
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