The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges
BigCommerce
FEBRUARY 13, 2018
With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Foursquare data shows discount stores and luxury retailers are maintaining their footholds with consumers, but ecommerce adds to the fierce competition for retailers within the mid-tier.
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