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Announcing The Forrester Wave™: Mobile Threat Defense Solutions, Q3 2024

Forrester eCommerce

Mobile devices are ubiquitous and an essential business platform for many organizations. Like early desktop PCs, the security of mobile devices was left to the OS manufacturers, and just as for desktops, this is no longer an adequate line of defense.

Mobile 273
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It’s Time to Embrace Mobile-First Retail

Retail TouchPoints

After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. I’ve just seen numerous cases where prioritising omnichannel outcomes has inadvertently sidelined the effectiveness of your mobile advertising and DCX.

Mobile 289
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Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience

Retail TouchPoints

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 276
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Mobile eCommerce Trends & Strategies for 2021

Groove

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. Mobile eCommerce Trends To Look Out For. Offer Native Mobile eCommerce Checkouts.

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12 Plays to Kickstart Your Recruitment Process

With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even more frantic. Download now! According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market.

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Win Customers and App Downloads with App Clips

Retail TouchPoints

Forcing app downloads when a user is trying to complete a transaction kills the conversion rates of those transactions. But what if there was a way to ease into a new app download while still providing a frictionless transaction? Requiring app downloads causes frustration. on a Sunday in the midst of a stage five meltdown….

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Mobile Media Labs Helps Retail Marketers Enable Results-Driven Campaigns

Retail TouchPoints

Mobile Media Labs solutions are designed to help retail marketers connect with publishers looking to monetize their traffic in order to help retailers acquire new customers despite strained budgets.

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