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29 Ecommerce Metrics & KPIs to Measure to Drive 10X Growth in 2018 [Downloadable Key Metrics Included]

BigCommerce

Get the latest data on exactly how American consumer shop online – from marketplaces to brick-and-mortar to your own ecommerce site. . Download the data now. It is also a leading indicator of cart abandonment on your site, which is a low hanging fruit for many online retailers. Shopping cart abandonment rate (conversion KPI).

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Creating a Mobile App For The Omnichannel Shopper

Optimizely

Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel. To illustrate this point, we downloaded 3 retailers’ mobile apps and abandoned an item in each app’s shopping cart.

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3 Ways to Reengage Mobile Shoppers With Push

Optimizely

Because of its real-time nature, mobile push is best used for time-sensitive messaging and updates, including letting customers know about flash sales, inventory restock notifications, low stock warnings, and last-day alerts on coupons and discounts. More specifically, how can you re-engage your mobile shoppers using a push message?

Mobile 170
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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

2017’s Cyber Monday saw mobile internet’s first $2 billion dollar day, according to Business Insider , while BigCommerce merchants experienced their highest sales week ever. But it’s not just mobile purchases that you need to think about. Also consider: Cyber Monday 2017 was the largest single day of online shopping in U.S.

Marketing 411
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Using Mobile Push to Better Engage Customers on Your App

Optimizely

Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary touchpoint. ” And waited. And waited. What was going on?

Mobile 170
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AI, Video and Immersive Engagement Drive Next-Gen Commerce Experiences

Retail TouchPoints

The Sune app provides a video-driven, mobile-first shopping experience where shoppers can discover, browse and buy items from artisans who offer everything from home décor to jewelry and skincare. “An You have to convince people to not only download, but also use the app. How many shopping carts do we have with five or 10 items?

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6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Optimizely

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce.

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