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Can Mobile Games Really Achieve >50% of Revenue From D2C?

FastSpring

In this episode of Growth Stage, we interview gaming D2C and creator marketing expert Justin Sacks of Nexus about his thoughts on: What winning strategies AAA and AA publishers use for D2C in mobile. Justin Sacks (02:08) Taking me back, I think I got a summer job in high school so that I could pay for my own WoW subscription.

Payments 164
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9 Great Mobile App Analytics Tools

Kissmetrics

On average, consumers spend $120B in the app store and $190B on mobile ad spend. You can check traffic and user metrics on mobile app analytics to make your app as successful as possible. Here’s what you need to know about mobile app analytics and which tools are most effective at helping you dig into the data.

Mobile 359
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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Kissmetrics

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. Maybe it’s a purchase, a subscription, or just free trial signup. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money. They can actually be very helpful.

Mobile 363
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Albertsons Seeks Online Grocery Edge with New App, Subscription Service

Retail TouchPoints

a month, the new FreshPass subscription service offers unlimited free delivery on orders of $30 or more, and free 2-hour grocery delivery and Drive Up & Go shopping in select markets. However, even as conditions improved, shoppers haven’t completely returned to their old ways, with just 62% returning to stores so far this year.

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29 Ecommerce Metrics & KPIs to Measure to Drive 10X Growth in 2018 [Downloadable Key Metrics Included]

BigCommerce

Download the data now. Here are two of the most popular types of micro-conversions: Email collection: Via on-site subscription boxes or behavioral triggered pop ups. Percentage of mobile visits (conversion KPI). If your website isn’t optimized for mobile or if you’re not tracking traffic from your mobile site, you’re in trouble.

Download 418
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A Complete Guide to App Monetization

Kissmetrics

You built your app idea , you refined the product, and now you’re ready to launch your mobile app. App monetization is essential to the success of your mobile app. Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy.

Payments 212
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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. However, because of ongoing court cases and the development of new laws and regulations, the mobile landscape is changing.