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10 PPC Landing Page Best Practices

Groove

Whether you're just getting started with eCommerce PPC or are already a self-proclaimed expert when it comes to social media advertising and Google Ads, these PPC landing page best practices will help you optimize your ad campaigns and, hopefully, convert more visitors into leads or customers (depending on your company's goal).

PPC 369
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The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

BigCommerce

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. PPC Campaigns: How Should You Advertise Your Content? Which PPC Platform Should You Use?

PPC 417
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How to Create The Perfect Call-to-Action

Kissmetrics

Don’t be afraid to offer a free trial or a free ebook. In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. But, it’s a different ball game today. It’s because of Google’s users.

PPC 335
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5 Ways To Increase AdWords Conversions

Groove

When it comes to PPC, your company has a very short amount of time to pull in users and drive them to convert. When it come to PPC, incentives can be a fantastic way to drive conversion. On the flip side, B2B companies can offer advanced content such as eBooks, guides, FAQs and PDF downloads to push users down the funnel to convert.

PPC 240
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6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

For those of us who have worked in the PPC trenches, we know PPC is a lot more than adjusting bids and adding exclamation points to our CTAs. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. You can also gain helpful insights from your PPC data. Focus on education.

PPC 80
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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. It’s really been a combination of social media messages, free ebooks to grow our newsletter, social media marketing (I’ve liked Facebook advertising) and lots of conversations. Create a community.

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5 Stages Of Running An Inbound Marketing Campaign

Groove

Some of the most common conversion-driven offers to include are advanced content , such as: eBooks. Pay-per-click (PPC) ads can drive traffic from a variety of sources. Remember to turn tracking on so that you can monitor how much the PPC ads contribute to your campaign. How-to guides. Case studies. Tip sheets. Whitepapers.

Marketing 195