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The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

BigCommerce

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. PPC Campaigns: How Should You Advertise Your Content? Which PPC Platform Should You Use?

PPC 417
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How to Build a Lead Magnet Into Your Product to Fuel Growth

Kissmetrics

Combined with some SEO work, we end up ranking quite high on Google search results for keywords our target audience is searching for in their time of need. They rank first for the keyword “free SEO audit” with their free SEO Audit Tool. The value-offer of lead magnets are often pieces of content like: Case studies. White Papers.

SEO 279
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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. Improving our SEO is another huge avenue for growth so we can organically get people’s attention. SEO and customer reviews using Yotpo have been the most successful. Create a community.

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30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. In my mind, there have been three major phases in SEO. Think about those SEO basics as a qualifying competition you have to win to prove you deserve a chance at the Olympics –– or at even playing the game.

eCommerce 420
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How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

Consider using PPC ads to increase traffic in the first instance. Optimize your content for SEO so it ranks high in the search engine results. To help their customers, LegalSuite offers a free eBook with ways to make their legal operations run more efficiently. This way, people are more likely to find you online.

Download 361
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Read the ebook. SEO and Educative Content: SEO remains a major priority for all eCommerce sites , and this has been reflected in increasing commitment to and investment in educative resources such as blog posts, webinars, and educational tools. billion for SEO services in 2018 alone ( Source ). Source ).

B2B 146
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Offering a free eBook, buying guide, educational white paper, interactive tool, or some other download (aka “freemium”) in exchange for an email address is a great strategy.

eCommerce 164