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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416
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Maximizing Conversions from Existing Traffic: How to Lower Customer Acquisition Costs

UpSellIt

Here are three key reasons why optimizing existing traffic delivers more value: Lower Cost of Engagement Attracting new customers often requires a substantial investment in paid ads, SEO, and marketing campaigns. In contrast, engaging and converting visitors who are already on your site is far more cost-effective.

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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. Content marketing leverages materials including eBooks, case studies, blogs and social media posts, to name a few. Enter content marketing. These pieces of content are not purely sell-pieces.

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How to Build a Lead Magnet Into Your Product to Fuel Growth

Kissmetrics

Free shipping. Combined with some SEO work, we end up ranking quite high on Google search results for keywords our target audience is searching for in their time of need. They rank first for the keyword “free SEO audit” with their free SEO Audit Tool. White Papers. Exclusive videos. But they can also be: Discounts.

SEO 279
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6 of the Best Ecommerce Platforms and Solutions 2020: Wix vs Shopify vs Volusion vs BigCommerce vs Big Cartel vs 3dcart vs Ecwid

Ecommerce Platforms

You can also sell pretty much whatever you wish, including physical products, digital products and downloads, services, and even do drop-shipping. We've also ranked all platforms based on their SEO effectiveness. What’s The Best Ecommerce Platform for SEO? SEO features. Automatic carrier shipping rates.

3dcart 272
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. It includes paid ads, which we covered in the previous section, as well as SEO, (or “ search engine optimization ”). Not quite.