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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands. Why We Updated Our Ecommerce Analytics + Insights Suite. Ecommerce Analytics + Insights UX.

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The Ultimate Guide to Ecommerce Analytics

Omnisend

To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. That’s why learning how to leverage ecommerce data, and simplify it into useful information to drive decisions, is one of the most important skill sets of any marketer. Ecommerce Analytics 101.

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How to Improve Ecommerce Conversion Right Now

BigCommerce

Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility. Extensive studies by Stanford professor B.J.

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8 Best Ecommerce Analytics Tools

Omnisend

You can’t improve what you don’t measure” is one of the most commonly repeated phrases in ecommerce, and for a good reason. Understanding ecommerce metrics allows you to identify your strengths and weaknesses, gauge your performance against your competitors, and learn how different tactics affect your overall strategy.

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Excess Inventory: The Losers And Wieners

Retail TouchPoints

The best sellers tend to have data-centric cultures (continuously measuring and improving), as well as strong leaders in both operations (who focus on workflows and space) and finance (who own cash velocity and the full P&L). How do marketplaces achieve “excellent liquidity”? For recommerce marketplaces, it usually starts with the seller.

eCommerce 279
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Exactly How to Set up an A/B Test for Your Ecommerce Site [+ Tools List Included]

BigCommerce

If the test has resulted in improvement of the metric you wanted to improve (most likely conversion rate), you can confidently implement the test variation. This of course does not apply to the call to action buttons or similar elements vital to conversion process (forms and similar elements) and which can result in major improvements.

eCommerce 269
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How eCommerce Analytics will empower your teams in 2019

Profitero

In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. The eCommerce Flywheel: Benchmark, Test, Learn. A lack of focus on eCommerce being driven throughout an organisation.