BigCommerce

JUNE 27, 2017

By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. By using various analytical tools (such as BigCommerce Ecommerce Analytics or Google Analytics, heat maps, mouse-tracking, form-tracking, etc.),

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eCommerce Conversion Optimization Improvements Document 290

Store Growers

OCTOBER 12, 2016

Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes. That said, some of these metrics vary between studies. Average Ecommerce Conversion rate. Google PPC. Facebook PPC. Source: Compass Ecommerce Conversion Rate Benchmarks. CPM: $3.39.

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eCommerce PPC Mobile Channel 144

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Are the most expensive and broad keywords out of reach for your PPC budget? Google Shopping is the new frontier of paid search and an awesome way to improve your ecommerce traffic generation. The Winning Edge.

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eCommerce Social Media BigCommerce Mobile 420

Store Growers

MAY 1, 2019

Data disclaimer: I try to focus on recent, high quality studies with a large enough sample sizes. But benchmarks can vary between studies for a number of reasons. These ecommerce metric benchmarks are meant to give you direction, not a hard target. Notes: meta study from over 40 other studies. Organic: 43%.

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eCommerce Mobile Shopping Carts Beauty and Health 128