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Could Your Company Benefit From a Blended Agency Model?

Forrester eCommerce

Set your sites on e-commerce, analytics, lead generation, content, social marketing and CRM, as they are vital functions to build customer relationships. By blending their expertise in-house and external agencies share the responsibilities, the accountability, technology, and the incentive to collaborate.

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Excess Inventory: The Losers And Wieners

Retail TouchPoints

They too are sitting on piles of unsold inventory, and without e-Commerce channels to offset the decline in in-store traffic, we expect them to selectively bottom-fish for inventory or just sit on the sidelines completely. Applying Marketplace Dynamics To Excess Inventory. Prior to that, he spent over five years at Yahoo!,

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Clean Data, Clean Planet: How Online Retailers can use Data Analytics to Reduce Their Carbon Footprint

Retail TouchPoints

A recent Europe Ecommerce report highlighted that 94% of Chinese, 76% of Europeans and 69% of Americans surveyed said they would boycott carbon negative companies. The acceleration of the digital economy has led to technological innovation in many aspects of retail operations.

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The Cross Border Ecommerce Checklist

BigCommerce

Technology: Do I have the technology to support my initiatives? Ensure Your Technology is Scalable. Make sure that you have an ecommerce technology solution that can scale –– and isn’t cost-prohibitive. Analytics and reporting (including merchandising reporting). Make Technology an Enabler of Your Success.

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5 Questions to Ask When Selecting an eCommerce Analytics Provider

Profitero

If you’re considering an eCommerce analytics provider to help measure your online performance in 2018, our Selection Scorecard covers the five important questions to ask when identifying the right provider for your needs. Does this provider’s technology offer all the features and functions I need?

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Why Customer Empathy is the New Metric Guiding Brands Through Divisive Times

Retail TouchPoints

Simon Glass is the CEO of Discuss.io , an enterprise-level smart video platform helping business professionals make better decisions, using smart technology to capture conversations, analyze them and create intelligence at scale. Whether these insights lead brands to “take a stand,” however, remains an open question.

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43 BigCommerce Secrets the Fastest Growing Brands Use Right Now (Hint: You Can, Too)

BigCommerce

That means, most of the marketing advice you find about selling online is tailored for technology companies. And while some of those tips can work for ecommerce businesses –– most of them don’t make any sense at all. Easy: Technology companies “deliver” products via the web. Stop building technology! You’re a retailer.