Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Groove

JULY 16, 2024

You have the chance to build a community and then use it to drive conversions directly with PPC advertising and social media eCommerce marketing. Let’s look more closely at the power of social media eCommerce marketing and the leg up it can offer your business as you strive to build your market share.

Social Media 195

Social Media eCommerce PPC eCommerce Marketing 195

Kissmetrics

SEPTEMBER 19, 2020

Examples of outcomes include: Increasing return on ad spend by 13 percent Boosting website traffic by 26 percent Increasing year-over-year sales by 30 percent 2x product upsells Add 125K more subscribers in 18 months. Each of these examples should be focused on producing a specific result or outcome for your business.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Groove

JANUARY 4, 2021

For example, we created three campaigns for the Faux Panels account: Faux, Stone and Brick; then, we identified high-impact keywords for each campaign. The Stone campaign, for example, included keywords such as: faux stone panel, faux stone veneer, home location and more. Groove Commerce is here to help! Conclusion.

Improvements 361

Improvements Recommendation PPC Shopping Carts 361

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. This was the “data science” applied to create a data driven PPC campaign.

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PPC eCommerce Conversion Optimization Social Media 130

ROI Revolution

JUNE 3, 2020

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88

PPC SEO Mobile Automotive 88

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Groove

SEPTEMBER 19, 2024

If you want to use a specific platform like Shopify or Magento for your eCommerce store, it's also wise to select an agency that specializes in using that platform. B2B eCommerce Developing an online store for a business-to-business (B2B) company typically entails some unique features and requirements.

eCommerce 195

eCommerce Marketing B2B PPC 195

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Take “face masks” as an example. Now, results entirely feature cloth face masks. .

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eCommerce Marketing eCommerce Marketing SEO 121

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

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PPC eCommerce SEO Information 105

BigCommerce

JUNE 6, 2017

Example of All Visitors audience in AdWords. Both are ecommerce companies, but they focus on different verticals. Example of Conversion Time Lag for Client #1. Example of Conversion Time Lag for Client #2. See the example below: Retargeting Matrix Example via SCUBE Marketing. Mistake #1. Segmentation.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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PPC eCommerce Management Seminar 92

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. How to Increase eCommerce Traffic. Content Marketing.

eCommerce 170

eCommerce PPC SEO Social Media 170

BigCommerce

DECEMBER 13, 2017

Let me show you an example below. From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. For example, leather seats are a feature and the feeling of luxury and arriving refreshed are benefits. My two favorite tools are Helium 10 – Magnet and Keyword Inspector.

SEO 209

SEO Merchant Services Recommendation Document 209

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Ecommerce Keyword Research.

SEO 419

SEO eCommerce Gifts Blog 419

Kissmetrics

OCTOBER 6, 2021

Examples of D2C Brands. For example, what was different about what you sell? Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you. Here’s an example. As you build up your D2C brand, your customers will be your best marketers.

Subscription 252

Subscription eCommerce Marketing eCommerce Reference 252

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

PPC 162

PPC eCommerce SEO X-cart 162

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

BigCommerce

FEBRUARY 1, 2018

For example, let’s say that one of the tasks you want to delegate is creating content for your business blog. For example, use a scheduling tool like Calendar or Mixmax to organize meetings. Here are some examples. Need some simple graphic design help for a logo, PPC banner or social media ad?

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. PPC Campaign. Affiliate Marketing.

eCommerce 150

eCommerce PPC SEO Social Media 150

Retail TouchPoints

JULY 4, 2022

For example, by labeling your ecommerce transaction events as “purchases,” you’ll enable the monetization and ecommerce reporting in GA4 — crucial to tracking your online business’s growth. Not Using “Recommended” Event Names and Parameters As mentioned above, GA4 still has a long way to go in terms of reporting.

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eCommerce SEO Recommendation Events 271

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

eCommerce 156

eCommerce PPC Social Media Channel 156

Ecommerce Platforms

MAY 16, 2022

In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). . With Adscale, you can manage all your marketing in one place.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. 80 INSTAGRAM SHOPPING EXAMPLES TO INSPIRE YOU NOW. Your free guide to what other brands across 4 ecommerce verticals are already doing so you can catch up FAST. high converting traffic). Download it here.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

Shipping Costs 167

Shipping Costs Leisure Electronics PPC 167

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

eCommerce 109

eCommerce PPC Marketing SEO 109

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. There is a spend increase of 115% due to the success, and Transactions are up 323%, Revenue is up 182% and ROAS is up 31%: What can Google automate in terms of PPC? . Smart Shopping.

PPC 99

PPC eCommerce SEO Improvements 99

BigCommerce

NOVEMBER 28, 2017

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. Most Successful Cyber Week 2017 Tactics. Selling on Amazon.

BigCommerce 415

BigCommerce Merchant Services Small Business Retail Food and Beverages 415

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. For example, one colleague loves the outdoors: hiking, camping, and offroading.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Omnisend

MARCH 21, 2021

While the goal is to attract and ultimately retain customers , content marketing uses storytelling to appeal to a wide audience. Pay-per-click ( PPC) ads can be found almost anywhere, but the most common form of PPC advertising is paid search. Consider email marketing, for example. Pay-per-click advertising.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Inflow Insights

JUNE 26, 2020

One of the more frustrating aspects of being a client of an eCommerce marketing agency is feeling left in the dark about what work is being done and when it’s being done. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency. For example, every task has eight stages: Planning. Deployment.

PPC 78

PPC eCommerce SEO Definition 78

Inflow Insights

AUGUST 25, 2021

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. For example, take a look at one of our eCommerce clients in the moving company niche. What are long tail keywords, and why do eCommerce marketers ignore them? Does that sound familiar? Get in touch.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

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eCommerce SEO PPC Recommendation 106

Inflow Insights

JANUARY 22, 2020

Most of the guides about doing keyword research for eCommerce cover the same ground by focusing on the basics of keyword research in general. For example, many keyword research guides recommend using Google’s Keyword Planner to find keywords. For example, a blog post about “How to Make Flowers Last Longer”.

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eCommerce SEO Article Recommendation 189