BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. 15 Experts on How to Optimize Google Shopping.

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PPC BigCommerce Recommendation Apparel 408

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

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PPC eCommerce Conversion Optimization Social Media 130

BigCommerce

MARCH 3, 2017

But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. What is Content Marketing? Let’s get right into how to do this step-by-step. How One Online Store Got Their Facebook Cost of Acquisition Under $5.

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PPC eCommerce Social Media Blog 417

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Balancing the eCommerce marketing strategy with inventory is becoming more and more important.

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eCommerce Marketing eCommerce Marketing SEO 121

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. PPC Campaign. Affiliate Marketing.

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eCommerce PPC SEO Social Media 150

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

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eCommerce Marketing eCommerce Marketing PPC 133

Klaviyo

DECEMBER 5, 2017

While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? How’s that for a cliffhanger? But first, let’s dive into a few data-driven predictions for ecommerce in 2018.

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eCommerce Marketing eCommerce Marketing Merchant Services 134

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. At Inflow, we focus on three core digital marketing practices: Conversion Rate Optimization (CRO). Pay-per-click (PPC). eCommerce Conversion Metrics.

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Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.

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PPC SEO eCommerce Fashion 117

Retail TouchPoints

APRIL 13, 2021

How to Improve Core Web Vitals for Your Online Store. Ecommerce sites deploy many interactive elements — chatbots, drop-down banners, pop-ups, videos, etc. — Understand how to measure Core Web Vitals — and evaluate your score frequently. to get a customer’s attention and push them to convert.

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SEO Improvements Recommendation Mobile 162

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4:

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B2B eCommerce Marketing eCommerce Marketing 78

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. How to Increase eCommerce Traffic. Email Marketing.

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eCommerce PPC SEO Social Media 171

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Ecommerce Keyword Research.

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SEO eCommerce Gifts Blog 419

Omnisend

APRIL 28, 2023

That’s why you need to learn how to sell online. This post gets into the details of it all, discussing all you need to know about how to sell online. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Most ecommerce platforms take care of this automatically.

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Definition Shipping Costs Payment Services Merchant Services 89

Omnisend

APRIL 28, 2023

That’s why you need to learn how to sell online. This post gets into the details of it all, discussing all you need to know about how to sell online. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Most ecommerce platforms take care of this automatically.

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Definition Shipping Costs Payment Services Merchant Services 89

Ecommerce Platforms

JULY 31, 2020

This is where a digital ecommerce agency comes in handy. If you don't have the time or know-how to handle every aspect of your online business, harnessing their expertise and skills is usually the best way to go. That's why an outside opinion is imperative for getting a fresh perspective on how to enhance your business.

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eCommerce Web Design SEO Beauty and Health 118

Omnisend

SEPTEMBER 6, 2021

Then on Keep Optimizing , we have expert marketers coming on to share the latest tactics and ideas and strategies that work on those various marketing methods. Finally, tackling how you do it or giving people the models of how to make better decisions in their business is where the books, my speaking, and webinars come into it.

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eCommerce Books Marketing Merchant Services 148

Prisync

JULY 19, 2017

Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make.

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eCommerce Marketing eCommerce Marketing Channel 41

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

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eCommerce PPC Marketing SEO 109

Ecommerce Platforms

MAY 16, 2022

In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). . That said, there is an online Help Center with 26 articles at the time of writing.

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eCommerce Shopify Merchant Services Channel 211

ROI Revolution

FEBRUARY 10, 2022

Top Trends for Ecommerce Marketers in 2022. billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Top Initiatives for Ecommerce Marketers in 2022. On a slightly different note, what are the biggest initiatives that marketers are pushing for their own brand this year? After hitting just $76.68

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Marketing Social Media White Paper PPC 78

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

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eCommerce PPC Social Media Channel 156

BigCommerce

DECEMBER 13, 2017

Then, I’ll dive deep into how to create killer listings optimized for the right search terms that help us to compete with and crush our competition. From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. How to Use Backend Search Terms.

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SEO Merchant Services Recommendation Document 209

Kissmetrics

OCTOBER 6, 2021

Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you. D2C and Millennials Article from Fundera by NerdWallet You may have noticed some overlap in the millennial market and the uptick in D2C brands. Be There When They’re Looking For You.

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Subscription eCommerce Marketing eCommerce Reference 252

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

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Social Media Marketing PPC eCommerce 165

Inflow Insights

NOVEMBER 14, 2019

How do you recover if your content loses its search engine rankings? In past posts, we’ve outlined: How to develop a content marketing strategy for eCommerce websites. Creating content for eCommerce and scaling quality content production. Why Organic eCommerce Sales Drop When Traffic Drops. Site navigation.

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eCommerce SEO PPC Recommendation 106

Inflow Insights

DECEMBER 26, 2018

A PPC agency might run three ads a week, then rotate them on your behalf. Activities Are Standard and Don’t Change. An agency focused on tactics has a set list of activities it executes, and those activities never change. An SEO agency might publish four articles a month, for example.

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eCommerce Article PPC Improvements 117

BigCommerce

SEPTEMBER 26, 2017

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. The content of these pages is specifically tailored to support the message of your marketing campaign and address the intent and interest that your visitor has already expressed by clicking the relevant ad.

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Shipping Costs Payment Services Gifts Social Media 419

Inflow Insights

NOVEMBER 14, 2017

If your business is both online and off, you’ll want to ensure that your customers will know where to find you, how to contact you, and what your hours are. Shanelle Mullin pulls advice and recommendations from prominent conversion experts to help you determine what to test and how to do it. Are your local listings up to date?

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eCommerce Marketing eCommerce Marketing Magento 68

Omnisend

MARCH 21, 2021

Below, we’ve listed a few marketing strategies that every ecommerce brand should be tapping into when considering how to scale for marketing. Reveal the Power of Email Marketing Automation to Its Full Potential. Email marketing. Get My Copy. Pay-per-click advertising.

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Marketing Social Media PPC Customer Retention 142

Ecommerce Platforms

MAY 2, 2018

Kiri Masters and Julie Spear sit down with expert guests for high-level discussions about ecommerce strategies, trends, and innovations. Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. E-BusinessOnline: ECommerce Podcast.

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eCommerce Small Business Retail Online Retail eCommerce Marketing 187

FastSpring

APRIL 22, 2020

Now that you know the key benefits of investing in the SaaS marketing strategy, it’s time to share six proven strategies that will speed up your business growth. Content Marketing. PPC Campaigns. Affiliate Marketing. 5- Invest In Focused PPC Campaign. Free trials. Review Sites. 1- Offer a Free Trial.

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PPC Marketing SEO Subscription 84

Inflow Insights

DECEMBER 14, 2021

As an eCommerce marketing agency, we’ve experimented with countless Google Shopping strategies and tactics to identify the winning one for online businesses. Want similar results for your eCommerce store? How We Maximized Skreened’s Google Shopping ROAS. Which is why Skreened came to us. Request a free proposal here.

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PPC Apparel eCommerce Merchant Services 103

BigCommerce

JUNE 6, 2017

To personalize your customer’s shopping experience, you need to know the following: How buyers use your website. How to address those pain points. Learn More About RFM Models and How to Implement One for Your Business. Here’s exactly how to do it. How To Create Buyer Segments. How To Create Recency Segments.

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BigCommerce Channel Shopping Carts Marketing 419

Store Growers

JULY 14, 2023

Last Updated on July 14, 2023 While Store Growers are here to teach you how to take marketing into your own hands, there are cases when one simply needs to delegate tasks. Disruptive Advertising Best for: Mid-size to large businesses, especially for those looking for a full-stack marketing services provider.

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Social Media SEO PPC Management 91

Prisync

MAY 11, 2017

Measuring your return on investment is really important for you to better know your e-commerce sales performance and marketing impact across the different strategies you put in place. This can be as simple as understanding the impact of a new UX implementation or as complex as measuring the return of an entire new PPC campaign.

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eCommerce eCommerce Marketing Channel Definition 40

BigCommerce

FEBRUARY 1, 2018

If your biggest objection is price, consider this: How much money could you be making if you fully focused on the things you do best for your business, and leave the rest to others? Need some simple graphic design help for a logo, PPC banner or social media ad? Grant Thomas, Digital Marketing Manager, Justuno.

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Social Media BigCommerce Blog Shipping Costs 374