Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Mostly we’ve seen organic positions maintained or continuing to improve with many of our clients.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. How to Increase eCommerce Traffic. Content Marketing.

eCommerce 171

eCommerce PPC SEO Social Media 171

Groove

JANUARY 4, 2021

In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. To help solve our client's problem and improve their paid media strategy, our team took a two-pronged approach. Acknowledging Areas For Improvement. Interested in home improvement.

Improvements 361

Improvements Recommendation PPC Shopping Carts 361

Kissmetrics

SEPTEMBER 19, 2020

Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention. NP Digital is my e-commerce marketing company.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. Improving site formatting on mobile devices. PPC Campaign.

eCommerce 150

eCommerce PPC SEO Social Media 150

Inflow Insights

JANUARY 15, 2020

In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Prioritizing which metrics to improve can be tricky. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Bounce Rate.

PPC 162

PPC eCommerce SEO X-cart 162

Algopix

FEBRUARY 22, 2024

With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. Listing Optimization: Optimize product listings with relevant keywords, high-quality images, and persuasive descriptions to improve search visibility and conversion rates.

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Inflow Insights

JUNE 26, 2020

So when we chose to switch to agile, we did so to improve our team’s overall happiness with their roles and Inflow’s culture — again, under the notion that this will produce a better experience and ultimately better results for our clients. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency.

PPC 78

PPC eCommerce SEO Definition 78

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

Shipping Costs 167

Shipping Costs Leisure Electronics PPC 167

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales. Paid traffic.

PPC 117

PPC SEO eCommerce Fashion 117

Retail TouchPoints

APRIL 13, 2021

As part of its ongoing mission to improve search results for consumers, Google will begin using new ranking signals starting in May 2021. In just a few steps, you can improve your site’s scores and reduce the likelihood of massive traffic disruption to your ecommerce site. How to Improve Core Web Vitals for Your Online Store.

SEO 223

SEO Improvements Recommendation Mobile 223

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

eCommerce 156

eCommerce PPC Social Media Channel 156

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A few years ago, I thought that too. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

eCommerce 109

eCommerce PPC Marketing SEO 109

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. We’ve already used automated campaigns to expand traffic, boost awareness of our clients’ brands, and improve efficiency. Quite a lot, and more is likely on the horizon. Get in touch to see if we can help.

PPC 99

PPC eCommerce SEO Improvements 99

ROI Revolution

FEBRUARY 10, 2022

Top Trends for Ecommerce Marketers in 2022. billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Top Initiatives for Ecommerce Marketers in 2022. On a slightly different note, what are the biggest initiatives that marketers are pushing for their own brand this year? After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78

Ecommerce Platforms

MAY 16, 2022

In short, Adscale is a cloud-based marketing, advertising, SMS messaging , E-mail campaigns, and data solution best suited to e-commerce marketing managers, ad agencies, private advertisers, and PPC managers (pay-per-click). . All in all, staying abreast of your marketing campaigns can be challenging.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Kissmetrics

OCTOBER 6, 2021

Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you. They can tell you about what’s working well and what needs improvement, as well as what other products or services they would like to see in the future. Be There When They’re Looking For You.

Subscription 252

Subscription eCommerce Marketing eCommerce Reference 252

Inflow Insights

NOVEMBER 14, 2017

Marcia Yudkin of Practical eCommerce recommends taking a page from Trader Joe’s creative monthly flyer and using seasonal copy to improve your promotions and trigger purchases. Increase your sales by using seasonal copy, unconventional holidays, and a little bit of creativity. Don’t have a holiday strategy?

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Algopix

SEPTEMBER 26, 2023

These pain points can signal opportunities for improvement. Are there gaps in the market where customer needs are not adequately addressed? Analyzing existing offerings can help you pinpoint areas for improvement. Validation and Feasibility Identifying market gaps is just the first step.

eCommerce 129

eCommerce Marketing Social Media Supplies 129

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

FastSpring

APRIL 22, 2020

Now that you know the key benefits of investing in the SaaS marketing strategy, it’s time to share six proven strategies that will speed up your business growth. Content Marketing. PPC Campaigns. Affiliate Marketing. 5- Invest In Focused PPC Campaign. Free trials. Review Sites. 1- Offer a Free Trial.

PPC 90

PPC Marketing SEO Subscription 90

ROI Revolution

JULY 6, 2017

This makes traffic monitoring one of the best key performance indicators to measure, as it tells you bundles about the strength of your online presence and marketing campaigns. Traffic Source – Active PPC Measurement. A core aspect of strong ecommerce marketing strategy is lead generation.

eCommerce 96

eCommerce PPC Download Improvements 96

Inflow Insights

DECEMBER 14, 2021

As an eCommerce marketing agency, we’ve experimented with countless Google Shopping strategies and tactics to identify the winning one for online businesses. If you want your eCommerce store to improve ROAS on Google Shopping, you need to start with historical data. Which is why Skreened came to us.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Omnisend

OCTOBER 24, 2024

It even helps you grow your marketing subscriber list with innovative features — all at a fraction of the cost of most multichannel marketing solutions. Better yet, Omnisend has advanced analytics with streamlined ecommerce marketing reports , so you can see what’s working (and what’s not) and work smarter every single day.

WooCommerce 78

WooCommerce Shipping Costs Multi-channel eCommerce 78

Inflow Insights

JANUARY 31, 2022

Gone are the days of devoting all of your budget and attention to a single marketing channel. To succeed in today’s varied eCommerce market, you need a strategy that incorporates several channels, working in tandem for full-funnel success. But, in our experience, the best results come from a more integrated approach.

Social Media 128

Social Media Multi-channel PPC Channel 128

Store Growers

JULY 14, 2023

Disruptive Advertising Best for: Mid-size to large businesses, especially for those looking for a full-stack marketing services provider. Services : Full-stack of digital marketing services. Those include PPC management, paid social, eCommerce, analytics, lifecycle marketing, eCommerce, Growth Marketing, SEO, etc.

Social Media 91

Social Media SEO PPC Management 91

Kissmetrics

AUGUST 8, 2017

You’ll be able to control the bids, and you’ll also be able to improve ad positions, or increase your impression share to get more traffic. You’ll be able to control the bids, improve the ad position, and increase impression share to get more traffic, just like the search term analysis we covered earlier. Execution is key.”

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements eCommerce 240

Inflow Insights

JANUARY 13, 2022

Usually, it means adding more comprehensive, helpful details — like additional copy, product images, and videos (don’t forget the alt text!) — to enhance the page, upgrade user experience, and improve conversion rates. For more guidance on category and product page optimization, check out our complete eCommerce SEO Copywriting Guidelines.

eCommerce 136

eCommerce SEO Recommendation Article 136