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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

For your eCommerce business to excel, you need a plan that helps you determine how you will develop online content and engage your users. Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other.

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11 eCommerce Marketing Automation Systems Compared

Inflow Insights

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? Detailed Analytics.

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India’s e-commerce market set to surpass US$91bn in 2023, says GlobalData

Retail Technology Review

The overall transaction value of the Indian e-commerce market is projected to grow from INR3.4 trillion (US$49bn) in 2019 to INR6.3 trillion (US$91bn) in 2023, says GlobalData, the data and analytics company.

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India’s e-commerce market set to surpass US$91bn in 2023, says GlobalData

Retail Technology Review

The overall transaction value of the Indian e-commerce market is projected to grow from INR3.4 trillion (US$49bn) in 2019 to INR6.3 trillion (US$91bn) in 2023, says GlobalData, the data and analytics company.

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Are Retailers Making the Most of Their Welcome Series?

Retail TouchPoints

To create a truly relevant welcome series, ecommerce marketers need to send messages that match customers’ intentions. If a shopper has visited an ecommerce site and left an item in a cart, for example, that makes it easy — brands know what kind of product they are interested in. Identifying a Customer’s Intent.

Retail 290
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Tigers grows China and Malaysia network to serve booming e-commerce market

Retail Technology Review

Global e-commerce fulfilment company Tigers has opened an office in Suzhou, China, and a new fulfilment centre in Selangor, Malaysia, as part of ongoing expansion plans to serve the region’s booming e-tail market.

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11 Welcome Email Template Examples That Grow Sales From Day 1

BigCommerce

marketers found 44% sent welcome emails – surprisingly, down 2% points from 46% in 2016. Among Internet Retailer’s top 100 ecommerce websites, 87% send welcome emails, and 49% percent of those brands send more than one. Among those that do, 72% rate them as highly effective.